1.
& BANJO Julius Olumuyiwa, AKINOLA Oladunni Ajoke
Product Marketing Strategy and Bank Performance Component of First Bank Nigeria Plc Journal Article
In: International Journal of Academic Research and Innovation , vol. 6, iss. 1, pp. 1 - 9, 2026, ISSN: 2545–5214.
@article{IJARI2601001b,
title = {Product Marketing Strategy and Bank Performance Component of First Bank Nigeria Plc},
author = {AKINOLA Oladunni Ajoke & BANJO Julius Olumuyiwa},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2026/02/IJARI-26-01-001.pdf},
issn = {2545–5214},
year = {2026},
date = {2026-01-15},
urldate = {2026-01-15},
journal = {International Journal of Academic Research and Innovation },
volume = {6},
issue = {1},
pages = {1 - 9},
abstract = {In the Nigerian banking industry, many Deposit Money Banks face challenges in maintaining consistent performance due to inadequate application of marketing strategy in product development and customer engagement. Despite the dynamic nature of customer preferences and competition, limited emphasis on product marketing strategy has hindered banks from achieving sustained profitability and growth. This study investigates the effect of product marketing strategy on the performance of Deposit Money Banks in Nigeria, with particular reference to First Bank Nigeria Plc. The study employed a quantitative research design, using structured questionnaires administered to selected bank staff. Data were analyzed using regression techniques to assess the impact of product marketing strategy on bank performance indicators such as profitability, customer satisfaction, and market share. The findings reveal that product marketing strategy has a significant effect on the performance of Deposit Money Banks (R² = 0.150, F(1, 183) = 4.967, p < 0.05), explaining 15.0% of the variation in performance. This implies that effective product marketing strategy enhances innovation, customer alignment, and competitive advantage. The study concludes that continuous investment in product marketing strategy is essential for improving organizational performance and sustaining growth in Nigeria’s banking sector.
Keywords: Product marketing strategy, bank performance, customer satisfaction, product innovation, First Bank Nigeria Plc},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
In the Nigerian banking industry, many Deposit Money Banks face challenges in maintaining consistent performance due to inadequate application of marketing strategy in product development and customer engagement. Despite the dynamic nature of customer preferences and competition, limited emphasis on product marketing strategy has hindered banks from achieving sustained profitability and growth. This study investigates the effect of product marketing strategy on the performance of Deposit Money Banks in Nigeria, with particular reference to First Bank Nigeria Plc. The study employed a quantitative research design, using structured questionnaires administered to selected bank staff. Data were analyzed using regression techniques to assess the impact of product marketing strategy on bank performance indicators such as profitability, customer satisfaction, and market share. The findings reveal that product marketing strategy has a significant effect on the performance of Deposit Money Banks (R² = 0.150, F(1, 183) = 4.967, p < 0.05), explaining 15.0% of the variation in performance. This implies that effective product marketing strategy enhances innovation, customer alignment, and competitive advantage. The study concludes that continuous investment in product marketing strategy is essential for improving organizational performance and sustaining growth in Nigeria’s banking sector.
Keywords: Product marketing strategy, bank performance, customer satisfaction, product innovation, First Bank Nigeria Plc
Keywords: Product marketing strategy, bank performance, customer satisfaction, product innovation, First Bank Nigeria Plc
2.
Igbadumhe A.F,; K.B., Ajikanle
Talent Management Strategy and Employee Engagement in Selected Polytechnics in Ogun State, Nigeria Journal Article
In: International Journal of Academic Research and Innovation , vol. 5, iss. 1, pp. 58 - 67, 2025, ISSN: 2545–5214.
@article{IJARI2501007,
title = {Talent Management Strategy and Employee Engagement in Selected Polytechnics in Ogun State, Nigeria},
author = {Igbadumhe A.F, and Ajikanle K.B.},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2026/01/IJARI-25-01-007.pdf},
issn = {2545–5214},
year = {2025},
date = {2025-12-10},
journal = {International Journal of Academic Research and Innovation },
volume = {5},
issue = {1},
pages = {58 - 67},
abstract = {Abstract
In today’s knowledge-driven economy, the performance and sustainability of educational institutions depend largely on how effectively human capital is managed. Nigerian polytechnics, however, continue to face challenges such as inadequate staff development, limited career progression, weak succession planning, and declining employee motivation, all of which undermine staff engagement and institutional effectiveness. This study examined the influence of talent management strategies, namely talent acquisition, talent development, talent retention, and succession planning, on employee engagement in selected polytechnics in Ogun State. The study was anchored on Social Exchange Theory and the Resource-Based View, which explain employee engagement as both a reciprocal response to organisational support and a strategic resource for institutional performance. A descriptive survey research design was adopted, and data were collected from 290 academic and non-academic staff selected through multi-stage sampling from four polytechnics. Multiple regression was used as a method of analysis to test and validate the relationships among observed the variables. The findings reveal that all components of talent management significantly and positively predict employee engagement. Talent development emerged as the strongest predictor (B = 0.402, β = 0.362, p < .001), followed by talent acquisition (B = 0.285, β = 0.248, p = .002), succession planning (B = 0.238, β = 0.229, p = .004), and talent retention (B = 0.195, β = 0.183, p = .014). The model was statistically significant (F = 104.453, p < .001) and explained 60.2 percent of the variation in employee engagement (Adjusted R² = 0.602). The study concludes that integrated talent management strategies significantly enhance employee engagement in Ogun State polytechnics. It recommends transparent recruitment practices, sustained investment in staff development, comprehensive retention policies, institutionalised succession planning, and the adoption of a holistic talent management framework to strengthen workforce commitment and institutional performance.
Keywords: Talent management, employee engagement, polytechnics, succession planning, Ogun State.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Abstract
In today’s knowledge-driven economy, the performance and sustainability of educational institutions depend largely on how effectively human capital is managed. Nigerian polytechnics, however, continue to face challenges such as inadequate staff development, limited career progression, weak succession planning, and declining employee motivation, all of which undermine staff engagement and institutional effectiveness. This study examined the influence of talent management strategies, namely talent acquisition, talent development, talent retention, and succession planning, on employee engagement in selected polytechnics in Ogun State. The study was anchored on Social Exchange Theory and the Resource-Based View, which explain employee engagement as both a reciprocal response to organisational support and a strategic resource for institutional performance. A descriptive survey research design was adopted, and data were collected from 290 academic and non-academic staff selected through multi-stage sampling from four polytechnics. Multiple regression was used as a method of analysis to test and validate the relationships among observed the variables. The findings reveal that all components of talent management significantly and positively predict employee engagement. Talent development emerged as the strongest predictor (B = 0.402, β = 0.362, p < .001), followed by talent acquisition (B = 0.285, β = 0.248, p = .002), succession planning (B = 0.238, β = 0.229, p = .004), and talent retention (B = 0.195, β = 0.183, p = .014). The model was statistically significant (F = 104.453, p < .001) and explained 60.2 percent of the variation in employee engagement (Adjusted R² = 0.602). The study concludes that integrated talent management strategies significantly enhance employee engagement in Ogun State polytechnics. It recommends transparent recruitment practices, sustained investment in staff development, comprehensive retention policies, institutionalised succession planning, and the adoption of a holistic talent management framework to strengthen workforce commitment and institutional performance.
Keywords: Talent management, employee engagement, polytechnics, succession planning, Ogun State.
In today’s knowledge-driven economy, the performance and sustainability of educational institutions depend largely on how effectively human capital is managed. Nigerian polytechnics, however, continue to face challenges such as inadequate staff development, limited career progression, weak succession planning, and declining employee motivation, all of which undermine staff engagement and institutional effectiveness. This study examined the influence of talent management strategies, namely talent acquisition, talent development, talent retention, and succession planning, on employee engagement in selected polytechnics in Ogun State. The study was anchored on Social Exchange Theory and the Resource-Based View, which explain employee engagement as both a reciprocal response to organisational support and a strategic resource for institutional performance. A descriptive survey research design was adopted, and data were collected from 290 academic and non-academic staff selected through multi-stage sampling from four polytechnics. Multiple regression was used as a method of analysis to test and validate the relationships among observed the variables. The findings reveal that all components of talent management significantly and positively predict employee engagement. Talent development emerged as the strongest predictor (B = 0.402, β = 0.362, p < .001), followed by talent acquisition (B = 0.285, β = 0.248, p = .002), succession planning (B = 0.238, β = 0.229, p = .004), and talent retention (B = 0.195, β = 0.183, p = .014). The model was statistically significant (F = 104.453, p < .001) and explained 60.2 percent of the variation in employee engagement (Adjusted R² = 0.602). The study concludes that integrated talent management strategies significantly enhance employee engagement in Ogun State polytechnics. It recommends transparent recruitment practices, sustained investment in staff development, comprehensive retention policies, institutionalised succession planning, and the adoption of a holistic talent management framework to strengthen workforce commitment and institutional performance.
Keywords: Talent management, employee engagement, polytechnics, succession planning, Ogun State.
3.
Mamudu, Joy Ajuma
The Right to Education in Nigeria: A Juridical Appraisal of State Obligations and Individual Entitlements Journal Article
In: International Journal of Advanced Multidisciplinary Academic Research and Development, vol. 3, iss. 1, pp. 20 - 25, 2025, ISSN: 2545-5354.
@article{IJARMARD-25-01-003,
title = {The Right to Education in Nigeria: A Juridical Appraisal of State Obligations and Individual Entitlements},
author = {Joy Ajuma Mamudu},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2025/10/IJARMARD-25-01-003.pdf},
issn = {2545-5354},
year = {2025},
date = {2025-10-04},
journal = {International Journal of Advanced Multidisciplinary Academic Research and Development},
volume = {3},
issue = {1},
pages = {20 - 25},
abstract = {The status of the right to education in Nigeria continues to generate scholarly and judicial debate, particularly as the 1999 Constitution (as amended) does not expressly enshrine education as a justiciable fundamental right under Chapter IV. Instead, the nearest constitutional reference is contained in Section 18 of Chapter II, which situates education within the Fundamental Objectives and Directive Principles of State Policy, thereby limiting its enforceability in court. This constitutional omission has often been invoked by government to avoid recognition of education as a binding right, citing both the financial obligations and administrative duties it entails. This paper undertakes a juridical appraisal of the constitutional framework, relevant statutory enactments, and international treaties ratified by Nigeria to establish whether a legal right to education exists. It argues that, at a minimum, Nigerian law secures a right to basic education up to the junior secondary level consistent with domestic statutes and international obligations.
Keywords: Constitution, Statutes, International Instruments, Right to Education, Nigeria},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
The status of the right to education in Nigeria continues to generate scholarly and judicial debate, particularly as the 1999 Constitution (as amended) does not expressly enshrine education as a justiciable fundamental right under Chapter IV. Instead, the nearest constitutional reference is contained in Section 18 of Chapter II, which situates education within the Fundamental Objectives and Directive Principles of State Policy, thereby limiting its enforceability in court. This constitutional omission has often been invoked by government to avoid recognition of education as a binding right, citing both the financial obligations and administrative duties it entails. This paper undertakes a juridical appraisal of the constitutional framework, relevant statutory enactments, and international treaties ratified by Nigeria to establish whether a legal right to education exists. It argues that, at a minimum, Nigerian law secures a right to basic education up to the junior secondary level consistent with domestic statutes and international obligations.
Keywords: Constitution, Statutes, International Instruments, Right to Education, Nigeria
Keywords: Constitution, Statutes, International Instruments, Right to Education, Nigeria
4.
Mamudu, Joy Ajuma
Trade Dispute Resolution in Nigeria: Mechanisms, Challenges, and Prospects Journal Article
In: International Journal of Advanced Multidisciplinary Academic Research and Development, vol. 3, iss. 1, pp. 26 - 33, 2025, ISSN: 2545-5354.
@article{IJAMARD-25-01-004,
title = {Trade Dispute Resolution in Nigeria: Mechanisms, Challenges, and Prospects},
author = {Joy Ajuma Mamudu},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2025/10/IJAMARD-25-01-004.pdf},
issn = {2545-5354},
year = {2025},
date = {2025-10-04},
journal = {International Journal of Advanced Multidisciplinary Academic Research and Development},
volume = {3},
issue = {1},
pages = {26 - 33},
abstract = {Conflict is an unavoidable feature of human interaction, and the employment relationship between employers and employees is no exception. In the Nigerian context, industrial disputes often stem from the refusal of employers to recognize trade unions, weaknesses in public policy, and the breakdown of collective bargaining processes. Although a legislative framework exists to regulate and resolve industrial disputes, the prevalence of such conflicts has continued to rise, and the mechanisms provided have not adequately fostered lasting industrial harmony. This study, therefore, examines industrial conflict and settlement mechanisms within Nigeria’s public service under the relevant labour laws. Adopting a doctrinal research methodology, the paper finds that the existing legal framework is deficient, particularly in the area of sanctions. For instance, Section 25(1)(2) of the Trade Unions Act accords recognition to registered trade unions for the purpose of collective bargaining but prescribes only a nominal penalty of ₦1,000 for employer non-compliance an amount that is grossly insufficient as a deterrent and ineffective in sustaining industrial peace. The paper recommends, among others, an amendment to Section 25(2) of the Trade Unions Act to provide for more meaningful sanctions against employers who refuse to recognize or comply with trade union bargaining processes. Such sanctions, it is argued, should be proportionate to the financial capacity of each organization to ensure effective compliance and the promotion of sustainable industrial relations in Nigeria.
Keywords: Alternative Dispute Resolution (ADR), Collective Bargaining, National Industrial Court (NIC), Trade Disputes Act (TDA), Industrial Relations},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Conflict is an unavoidable feature of human interaction, and the employment relationship between employers and employees is no exception. In the Nigerian context, industrial disputes often stem from the refusal of employers to recognize trade unions, weaknesses in public policy, and the breakdown of collective bargaining processes. Although a legislative framework exists to regulate and resolve industrial disputes, the prevalence of such conflicts has continued to rise, and the mechanisms provided have not adequately fostered lasting industrial harmony. This study, therefore, examines industrial conflict and settlement mechanisms within Nigeria’s public service under the relevant labour laws. Adopting a doctrinal research methodology, the paper finds that the existing legal framework is deficient, particularly in the area of sanctions. For instance, Section 25(1)(2) of the Trade Unions Act accords recognition to registered trade unions for the purpose of collective bargaining but prescribes only a nominal penalty of ₦1,000 for employer non-compliance an amount that is grossly insufficient as a deterrent and ineffective in sustaining industrial peace. The paper recommends, among others, an amendment to Section 25(2) of the Trade Unions Act to provide for more meaningful sanctions against employers who refuse to recognize or comply with trade union bargaining processes. Such sanctions, it is argued, should be proportionate to the financial capacity of each organization to ensure effective compliance and the promotion of sustainable industrial relations in Nigeria.
Keywords: Alternative Dispute Resolution (ADR), Collective Bargaining, National Industrial Court (NIC), Trade Disputes Act (TDA), Industrial Relations
Keywords: Alternative Dispute Resolution (ADR), Collective Bargaining, National Industrial Court (NIC), Trade Disputes Act (TDA), Industrial Relations
5.
MUSARI ODUNSI A., A. A. & ELEYOWO I. O.
In: International Journal of Academic Research and Innovation, vol. 5, iss. 1, pp. 48-58, 2025, ISSN: 2545 – 5214.
@article{IJARI2501006,
title = {Leveraging Digital Marketing for Competitive Advantage: Implications for Branding Strategy and Profitability of Selected Fast-Moving Consumer Goods (FMCG) in Lagos State, Nigeria},
author = {ODUNSI A., MUSARI, A. A. & ELEYOWO I. O.},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2025/11/IJARI-25-01-006.pdf},
issn = {2545 – 5214},
year = {2025},
date = {2025-08-01},
journal = {International Journal of Academic Research and Innovation},
volume = {5},
issue = {1},
pages = {48-58},
abstract = {In an increasingly digital-driven business environment, fast-moving consumer goods (FMCG) firms must strategically leverage digital marketing to sustain competitiveness, strengthen branding strategy, and enhance profitability. This study examined the influence of digital marketing on competitive advantage, with specific implications for branding strategy and profitability among selected FMCG companies in Lagos State, Nigeria. Adopting a survey research design, the study used a structured questionnaire to collect primary data from employees of Dangote Sugar. A sample size of 363 respondents was determined from a population of 6,520 using the Raosoft sample size formula, and data were analysed using descriptive statistics and Partial Least Squares–Structural Equation Modelling (PLS-SEM). Out of 363 questionnaires administered, 353 were returned and found usable after sorting, representing an 97.2% response rate. The findings revealed that digital marketing practices significantly enhanced branding strategy and positively influenced profitability, thereby contributing to the firms’ competitive advantage. Further analysis showed strong predictive relevance of the model, indicating that effective digital marketing strategies remain central to achieving sustained market performance in the FMCG sector. The study concludes that digital marketing is a key driver of competitive advantage, and recommends that FMCG organizations invest consistently in digital platforms and data-driven marketing tools to strengthen consumer engagement, improve brand visibility, and maximize profitability.
Keywords: Branding awareness, Digital Marketing, Fast-Moving Consumer goods, Profitability and Organisation },
keywords = {},
pubstate = {published},
tppubtype = {article}
}
In an increasingly digital-driven business environment, fast-moving consumer goods (FMCG) firms must strategically leverage digital marketing to sustain competitiveness, strengthen branding strategy, and enhance profitability. This study examined the influence of digital marketing on competitive advantage, with specific implications for branding strategy and profitability among selected FMCG companies in Lagos State, Nigeria. Adopting a survey research design, the study used a structured questionnaire to collect primary data from employees of Dangote Sugar. A sample size of 363 respondents was determined from a population of 6,520 using the Raosoft sample size formula, and data were analysed using descriptive statistics and Partial Least Squares–Structural Equation Modelling (PLS-SEM). Out of 363 questionnaires administered, 353 were returned and found usable after sorting, representing an 97.2% response rate. The findings revealed that digital marketing practices significantly enhanced branding strategy and positively influenced profitability, thereby contributing to the firms’ competitive advantage. Further analysis showed strong predictive relevance of the model, indicating that effective digital marketing strategies remain central to achieving sustained market performance in the FMCG sector. The study concludes that digital marketing is a key driver of competitive advantage, and recommends that FMCG organizations invest consistently in digital platforms and data-driven marketing tools to strengthen consumer engagement, improve brand visibility, and maximize profitability.
Keywords: Branding awareness, Digital Marketing, Fast-Moving Consumer goods, Profitability and Organisation
Keywords: Branding awareness, Digital Marketing, Fast-Moving Consumer goods, Profitability and Organisation
6.
ADEGBESAN A.S. KAYODE O.O, AINA O. A
PORTABLE AND EFFICIENT INFRARED-SENSOR-BASED INTERACTIVE SMART DISPLAY TECHNOLOGY FOR SUSTAINABLE WORKSPACES Journal Article
In: International Journal of Academic Research and Innovation, vol. 5, iss. 1, pp. 40-47, 2025, ISSN: 2545–5214.
@article{IJARI2501005,
title = {PORTABLE AND EFFICIENT INFRARED-SENSOR-BASED INTERACTIVE SMART DISPLAY TECHNOLOGY FOR SUSTAINABLE WORKSPACES},
author = {KAYODE O.O, ADEGBESAN A.S., AINA O.A, & OYERINDE S.A},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2025/11/IJARI-25-01-005.pdf},
issn = {2545–5214},
year = {2025},
date = {2025-05-26},
journal = {International Journal of Academic Research and Innovation},
volume = {5},
issue = {1},
pages = {40-47},
abstract = {The integration of portable and energy-efficient interactive smart display technology, using infrared (IR) sensors, offers significant potential for creating sustainable workspaces and educational environments. This paper examines how smart displays equipped with IR sensors can detect user interactions, reducing energy consumption while maximizing functionality. Studies show that these systems can decrease energy use by up to 50% compared to traditional displays. Their adaptability to any flat surface, such as walls, whiteboards, or tables, reduces the need for multiple electronic devices, thereby minimizing electronic waste. In educational contexts, these low-energy smart displays promote sustainable learning by providing cost-effective solutions that are accessible to institutions with limited resources. The system utilizes a modified webcam, with its infrared filter removed, and a standard projector to turn conventional surfaces into interactive digital interfaces. The main challenge is accurately detecting the IR pen's touch and movement solely from 2D webcam images. The system operates in three stages: (1) capturing and tracking the IR pen's LED with the webcam, (2) calibrating the webcam-projector setup using homography principles, and (3) mapping the LED coordinates to the computer cursor for control. By reducing the reliance on energy-intensive equipment, IR sensor-based smart displays lower operational costs and foster a sustainable economy through enhanced energy efficiency and waste reduction. These advancements drive the shift toward greener, more sustainable digital practices across various sectors.
Keywords: Infra-Red (IR) sensor, Whiteboard, Energy, Homography, Light Emitting Diode (LED).},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
The integration of portable and energy-efficient interactive smart display technology, using infrared (IR) sensors, offers significant potential for creating sustainable workspaces and educational environments. This paper examines how smart displays equipped with IR sensors can detect user interactions, reducing energy consumption while maximizing functionality. Studies show that these systems can decrease energy use by up to 50% compared to traditional displays. Their adaptability to any flat surface, such as walls, whiteboards, or tables, reduces the need for multiple electronic devices, thereby minimizing electronic waste. In educational contexts, these low-energy smart displays promote sustainable learning by providing cost-effective solutions that are accessible to institutions with limited resources. The system utilizes a modified webcam, with its infrared filter removed, and a standard projector to turn conventional surfaces into interactive digital interfaces. The main challenge is accurately detecting the IR pen's touch and movement solely from 2D webcam images. The system operates in three stages: (1) capturing and tracking the IR pen's LED with the webcam, (2) calibrating the webcam-projector setup using homography principles, and (3) mapping the LED coordinates to the computer cursor for control. By reducing the reliance on energy-intensive equipment, IR sensor-based smart displays lower operational costs and foster a sustainable economy through enhanced energy efficiency and waste reduction. These advancements drive the shift toward greener, more sustainable digital practices across various sectors.
Keywords: Infra-Red (IR) sensor, Whiteboard, Energy, Homography, Light Emitting Diode (LED).
Keywords: Infra-Red (IR) sensor, Whiteboard, Energy, Homography, Light Emitting Diode (LED).
7.
Fatuase O. A., Akpa V. O.; I., Awoniyi M.
Talent Management and Employee Retention of Selected Deposit Money Banks in Lagos State, Nigeria Journal Article
In: International Journal of Academic Research and Innovation, vol. 5, iss. 1, pp. 21 - 31, 2025, ISSN: 2545 – 5214.
@article{IJARI2501002,
title = {Talent Management and Employee Retention of Selected Deposit Money Banks in Lagos State, Nigeria},
author = {Fatuase O. A., Akpa V. O. and Awoniyi M. I.},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2025/04/IJARI-25-01-002.pdf},
issn = {2545 – 5214},
year = {2025},
date = {2025-05-24},
urldate = {2025-05-24},
journal = {International Journal of Academic Research and Innovation},
volume = {5},
issue = {1},
pages = {21 - 31},
abstract = {The performance of deposit money banks in Lagos State, Nigeria, is a critical issue, as these banks play a vital role in the economic development of the nation. The role of talent management in enhancing organisational performance within deposit money banks in Lagos State, Nigeria, is of paramount importance, as these banks significantly contribute to the economic stability and growth. Talent management practices such as attraction, selection, development, and retention have become increasingly crucial for fostering employee retention. Despite its critical importance, there is limited research examining the direct impact of talent management on employee retention within the Nigerian banking sector. This study addressed gap by exploring the relationship between talent management and employee retention in selected deposit money banks in Lagos State. The survey research design was adopted and data was collected through the use of a structured questionnaire. The population of the study is 9,500 employees of Zenith Bank, Sterling Bank, Union Bank, First Bank and United Bank of Africa (UBA) Plc in Lagos State, Nigeria. The sample size consists of 499 employees of the selected deposit money banks in Lagos State which were all administered with copies of questionnaires. The research instrument demonstrated high reliability, with Cronbach's alpha coefficients ranging from 0.819 to 0.871. Multiple regression analysis was used to test the hypotheses through the Statistical Package for Social Science (SPSS) at 5% sig. level. The study's findings revealed that talent management has significant effect on employee retention (Adj.R2= 0.387, F(4, 400) = 64.072, p<0.05). The study concludes that effective talent management strategies contribute significantly to the improved employee retention of deposit money banks in Lagos State. Thus, the study recommends that bank management implement robust talent retention strategies, such as competitive compensation packages and career development opportunities, to enhance employee satisfaction and retention.
Keywords: Talent Management, Employee Retention, Talent Attraction, Organisational Performance},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
The performance of deposit money banks in Lagos State, Nigeria, is a critical issue, as these banks play a vital role in the economic development of the nation. The role of talent management in enhancing organisational performance within deposit money banks in Lagos State, Nigeria, is of paramount importance, as these banks significantly contribute to the economic stability and growth. Talent management practices such as attraction, selection, development, and retention have become increasingly crucial for fostering employee retention. Despite its critical importance, there is limited research examining the direct impact of talent management on employee retention within the Nigerian banking sector. This study addressed gap by exploring the relationship between talent management and employee retention in selected deposit money banks in Lagos State. The survey research design was adopted and data was collected through the use of a structured questionnaire. The population of the study is 9,500 employees of Zenith Bank, Sterling Bank, Union Bank, First Bank and United Bank of Africa (UBA) Plc in Lagos State, Nigeria. The sample size consists of 499 employees of the selected deposit money banks in Lagos State which were all administered with copies of questionnaires. The research instrument demonstrated high reliability, with Cronbach's alpha coefficients ranging from 0.819 to 0.871. Multiple regression analysis was used to test the hypotheses through the Statistical Package for Social Science (SPSS) at 5% sig. level. The study's findings revealed that talent management has significant effect on employee retention (Adj.R2= 0.387, F(4, 400) = 64.072, p<0.05). The study concludes that effective talent management strategies contribute significantly to the improved employee retention of deposit money banks in Lagos State. Thus, the study recommends that bank management implement robust talent retention strategies, such as competitive compensation packages and career development opportunities, to enhance employee satisfaction and retention.
Keywords: Talent Management, Employee Retention, Talent Attraction, Organisational Performance
Keywords: Talent Management, Employee Retention, Talent Attraction, Organisational Performance
8.
OLAREWAJU, Akinola Johnson
In: International Journal of Advanced Geotechnic and Impact Engineering, vol. 3, iss. 1, pp. 1 - 22, 2025, ISSN: 2545-5559.
@article{IJAGIE-25-001,
title = {Comparative Study on Consolidation Parameters and Settlement Potentials of Cement Stabilized Black Cotton and Lateritic Soils on Sedimentary Formation of Part of South-Western Nigeria},
author = {Akinola Johnson OLAREWAJU},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2025/05/IJAGIE-25-001.pdf},
issn = {2545-5559},
year = {2025},
date = {2025-05-24},
urldate = {2025-05-24},
journal = {International Journal of Advanced Geotechnic and Impact Engineering},
volume = {3},
issue = {1},
pages = {1 - 22},
abstract = {This research investigates the impact of cement stabilization on Black Cotton Soil (BCS) and Lateritic Soil. It also examines how varying cement proportions (10%, 20%, and 30%) affect their settlement potentials and compaction characteristics. Given the tendency of BCS to swell when wet and shrink when dry, along with the inconsistent strength of Lateritic Soil, this study highlights the need for effective soil stabilization methods in civil engineering, especially in areas where these soils are commonly found. In accordance with BS 1377 (1990), experimental tests such as compaction and consolidation were performed to analyse the modifications in soil properties. The pre-consolidation pressure fell from 3600 kN/m² to 466.37 kN/m² at 30% cement substitution in black cotton soil. In contrast, the pre-consolidation pressure rose from 110 kN/m² to 2000 kN/m² with 20% cement substitution and more in lateritic soil. The results demonstrated notable enhancements of maximum dry density, shear strength, and moisture retention in both soil types, with Lateritic Soil showing better performance and needing less cement for effective stabilization. These findings are significant for road construction and civil engineering infrastructure development, offering insights into optimal cement content to improve soil performance.
Keywords: Cement, Stabilization, Black Cotton Soil, Lateritic Soil, Compaction, Consolidation and Pre-consolidation.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
This research investigates the impact of cement stabilization on Black Cotton Soil (BCS) and Lateritic Soil. It also examines how varying cement proportions (10%, 20%, and 30%) affect their settlement potentials and compaction characteristics. Given the tendency of BCS to swell when wet and shrink when dry, along with the inconsistent strength of Lateritic Soil, this study highlights the need for effective soil stabilization methods in civil engineering, especially in areas where these soils are commonly found. In accordance with BS 1377 (1990), experimental tests such as compaction and consolidation were performed to analyse the modifications in soil properties. The pre-consolidation pressure fell from 3600 kN/m² to 466.37 kN/m² at 30% cement substitution in black cotton soil. In contrast, the pre-consolidation pressure rose from 110 kN/m² to 2000 kN/m² with 20% cement substitution and more in lateritic soil. The results demonstrated notable enhancements of maximum dry density, shear strength, and moisture retention in both soil types, with Lateritic Soil showing better performance and needing less cement for effective stabilization. These findings are significant for road construction and civil engineering infrastructure development, offering insights into optimal cement content to improve soil performance.
Keywords: Cement, Stabilization, Black Cotton Soil, Lateritic Soil, Compaction, Consolidation and Pre-consolidation.
Keywords: Cement, Stabilization, Black Cotton Soil, Lateritic Soil, Compaction, Consolidation and Pre-consolidation.
9.
OLAREWAJU, Akinola Johnson
In: International Journal of Academic Research and Innovation, vol. 5, iss. 1, pp. 1 - 20, 2025, ISSN: 2545 – 5214.
@article{IJARI2501001,
title = {Comparative Study on Basic Index Properties of Cement Stabilized Black Cotton and Lateritic Soils on Sedimentary Formation of Part of South-Western Nigeria},
author = {Akinola Johnson OLAREWAJU},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2025/05/IJARI-25-01-001.pdf},
issn = {2545 – 5214},
year = {2025},
date = {2025-05-24},
urldate = {2025-05-24},
journal = {International Journal of Academic Research and Innovation},
volume = {5},
issue = {1},
pages = {1 - 20},
abstract = {This research investigates the impact of cement stabilization on Black Cotton Soil (BCS) and Lateritic Soil. It also examines how varying cement proportions (10%, 20%, and 30%) affect their engineering properties and compaction characteristics. Given the tendency of BCS to swell when wet and shrink when dry, along with the inconsistent strength of Lateritic Soil, this study highlights the need for effective soil stabilization methods in civil engineering, especially in areas where these soils are commonly found. In accordance with BS 1377 (1990), series of experimental tests, including particle size distribution, Atterberg limits etc., were performed to analyse the modifications in soil properties. For BCS, the Liquid Limit decreased from 63.20% in its natural state to 21.79% at 50% cement substitution, while the Plastic Limit declined from 37.78% to 15.74%. The specific gravity of black cotton soil 2.63 at its natural state and lateritic has 2.73 while that of cement at its natural state is 3.13. The results demonstrated notable enhancements of maximum dry density, shear strength, and moisture retention in both soil types, with Lateritic Soil showing better performance and needing less cement for effective stabilization. These findings are significant for road construction and civil engineering infrastructure development, offering insights into optimal cement content to improve soil performance.
Keywords: Cement, Stabilization, Black Cotton Soil, Lateritic Soil, Atterberg Limit Test, Compaction.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
This research investigates the impact of cement stabilization on Black Cotton Soil (BCS) and Lateritic Soil. It also examines how varying cement proportions (10%, 20%, and 30%) affect their engineering properties and compaction characteristics. Given the tendency of BCS to swell when wet and shrink when dry, along with the inconsistent strength of Lateritic Soil, this study highlights the need for effective soil stabilization methods in civil engineering, especially in areas where these soils are commonly found. In accordance with BS 1377 (1990), series of experimental tests, including particle size distribution, Atterberg limits etc., were performed to analyse the modifications in soil properties. For BCS, the Liquid Limit decreased from 63.20% in its natural state to 21.79% at 50% cement substitution, while the Plastic Limit declined from 37.78% to 15.74%. The specific gravity of black cotton soil 2.63 at its natural state and lateritic has 2.73 while that of cement at its natural state is 3.13. The results demonstrated notable enhancements of maximum dry density, shear strength, and moisture retention in both soil types, with Lateritic Soil showing better performance and needing less cement for effective stabilization. These findings are significant for road construction and civil engineering infrastructure development, offering insights into optimal cement content to improve soil performance.
Keywords: Cement, Stabilization, Black Cotton Soil, Lateritic Soil, Atterberg Limit Test, Compaction.
Keywords: Cement, Stabilization, Black Cotton Soil, Lateritic Soil, Atterberg Limit Test, Compaction.
10.
M.I Awoniyi,; Makinde, O. G.
WORK-LIFE BALANCE AND BUSINESS GROWTH OF SELECTED FEMALE-OWNED SMALL AND MEDIUM SCALE ENTERPRISES IN LAGOS STATE, NIGERIA Journal Article
In: International Journal of Academic Research and Innovation, vol. 5, iss. 1, pp. 32 - 39, 2025, ISSN: 2545–5214.
@article{IJARI2501004,
title = {WORK-LIFE BALANCE AND BUSINESS GROWTH OF SELECTED FEMALE-OWNED SMALL AND MEDIUM SCALE ENTERPRISES IN LAGOS STATE, NIGERIA},
author = {Awoniyi, M.I, and Makinde, O.G.},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2025/05/IJARI-25-01-004.pdf},
issn = {2545–5214},
year = {2025},
date = {2025-05-24},
urldate = {2025-05-24},
journal = {International Journal of Academic Research and Innovation},
volume = {5},
issue = {1},
pages = {32 - 39},
abstract = {Female entrepreneurs in Nigeria benefit significantly from the autonomy to set their own schedules enabling them to better manage both professional and personal responsibilities. Managing work-life balance, supported by flexible work schedules and strong family support systems, is essential for the success of female entrepreneurs. A survey research design was adopted and data were gathered through the use of a structed questionnaire. The population of the study will consist of the 2,200 registered female SMEs’ owners in Ikeja division (Ikeja, Agege, Shomolu and Mushin LGAs) of Lagos State, Nigeria. Multiple regression was used to test the hypotheses through the Statistical Package for Social Science (SPSS) at 5% sig. level. The multiple regression analysis results for the effect of work-life balance on business growth of female-owned small and medium enterrprises. The results showed that work schedule flexibility (β = 0.444, t = 5.806, p < 0.05) and family support (β = 0.193, t = 2.543, p < 0.05), have positive and significant effect on market share. However, workload (β = 0.034, t = 0.513, p > 0.05) and family responsibilities (β = 0.034, t = 0.648, p > 0.05) had positive but insignificant effect on market share. This implies that work-life balance (work schedule flexibility and family support) are important factors in the female-owned small and medium enterrprises when the focus is on improving their market share. The findings reveal that various aspects of work-life balance, including workload, work schedule flexibility, family responsibilities, and family support, play a crucial role in shaping different dimensions of business growth. The study also concluded that a healthy work-life balance enables female entrepreneurs to focus on growth strategies, leading to the expansion of their businesses. The study also conclude that work-life balance has a significant effect on the business growth of female-owned SMEs in Lagos State, Nigeria. It is therefore necessary to address work-life balance and creating policies that support it are crucial for unlocking the growth potential of female-owned SMEs, especially in regions like Nigeria.
Keywords: Work-life, Business, Growth, Women, Entrepreneurs, Female.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Female entrepreneurs in Nigeria benefit significantly from the autonomy to set their own schedules enabling them to better manage both professional and personal responsibilities. Managing work-life balance, supported by flexible work schedules and strong family support systems, is essential for the success of female entrepreneurs. A survey research design was adopted and data were gathered through the use of a structed questionnaire. The population of the study will consist of the 2,200 registered female SMEs’ owners in Ikeja division (Ikeja, Agege, Shomolu and Mushin LGAs) of Lagos State, Nigeria. Multiple regression was used to test the hypotheses through the Statistical Package for Social Science (SPSS) at 5% sig. level. The multiple regression analysis results for the effect of work-life balance on business growth of female-owned small and medium enterrprises. The results showed that work schedule flexibility (β = 0.444, t = 5.806, p < 0.05) and family support (β = 0.193, t = 2.543, p < 0.05), have positive and significant effect on market share. However, workload (β = 0.034, t = 0.513, p > 0.05) and family responsibilities (β = 0.034, t = 0.648, p > 0.05) had positive but insignificant effect on market share. This implies that work-life balance (work schedule flexibility and family support) are important factors in the female-owned small and medium enterrprises when the focus is on improving their market share. The findings reveal that various aspects of work-life balance, including workload, work schedule flexibility, family responsibilities, and family support, play a crucial role in shaping different dimensions of business growth. The study also concluded that a healthy work-life balance enables female entrepreneurs to focus on growth strategies, leading to the expansion of their businesses. The study also conclude that work-life balance has a significant effect on the business growth of female-owned SMEs in Lagos State, Nigeria. It is therefore necessary to address work-life balance and creating policies that support it are crucial for unlocking the growth potential of female-owned SMEs, especially in regions like Nigeria.
Keywords: Work-life, Business, Growth, Women, Entrepreneurs, Female.
Keywords: Work-life, Business, Growth, Women, Entrepreneurs, Female.
11.
Olufunmilola Adesola Fatuase,; Akpa, Victoria Ozioma
TALENT MANAGEMENT AND REVENUE GROWTH OF SELECTED DEPOSIT MONEY BANKS IN LAGOS STATE Journal Article
In: International Journal of Advanced Multidisciplinary Academic Research and Development, vol. 3, iss. 1, pp. 10 - 19, 2025, ISSN: 2545-5354 .
@article{IJAMARD25-01-002,
title = {TALENT MANAGEMENT AND REVENUE GROWTH OF SELECTED DEPOSIT MONEY BANKS IN LAGOS STATE},
author = {Fatuase, Olufunmilola Adesola, and Akpa, Victoria Ozioma},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2025/05/IJAMARD-25-01-002.pdf},
issn = {2545-5354 },
year = {2025},
date = {2025-04-27},
urldate = {2025-04-27},
journal = {International Journal of Advanced Multidisciplinary Academic Research and Development},
volume = {3},
issue = {1},
pages = {10 - 19},
abstract = {The practice of talent management, which encompasses talent attraction, selection, development, and maintenance, plays a pivotal role in influencing organisational performance which have become increasingly crucial for fostering employee satisfaction, retention, profitability, and revenue growth. Lagos State, Nigeria was chosen for prominence, accessibility and the presence of all the registered deposit money banks. The choice of Lagos State was based on closeness and access to the needed information. This was to facilitate obtaining facts and responses and the results of this study compared with previous studies. The findings explained that talent management has significant effect on revenue growth (Adj.R2= 0.406, F (4, 400) = 69.381, p<0.05). The study concludes that effective talent management strategies contribute significantly to the improved revenue growth of deposit money banks in Lagos State. Thus, the study recommends that banks can enhance overall organisational performance and achieve better results in areas of profitability, and revenue growth.
Keywords: Talent Management, Revenue Growth, Profitability, Organisational Performance.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
The practice of talent management, which encompasses talent attraction, selection, development, and maintenance, plays a pivotal role in influencing organisational performance which have become increasingly crucial for fostering employee satisfaction, retention, profitability, and revenue growth. Lagos State, Nigeria was chosen for prominence, accessibility and the presence of all the registered deposit money banks. The choice of Lagos State was based on closeness and access to the needed information. This was to facilitate obtaining facts and responses and the results of this study compared with previous studies. The findings explained that talent management has significant effect on revenue growth (Adj.R2= 0.406, F (4, 400) = 69.381, p<0.05). The study concludes that effective talent management strategies contribute significantly to the improved revenue growth of deposit money banks in Lagos State. Thus, the study recommends that banks can enhance overall organisational performance and achieve better results in areas of profitability, and revenue growth.
Keywords: Talent Management, Revenue Growth, Profitability, Organisational Performance.
Keywords: Talent Management, Revenue Growth, Profitability, Organisational Performance.
12.
M.I. Awoniyi, Makinde; Fatuase, O. A.
Work-Life Balance and Organisational Performance of Selected Female-Owned Small and Medium Scale Enterprises in Lagos State, Nigeria Journal Article
In: International Journal of Advanced Multidisciplinary Academic Research and Development , vol. 3, iss. 1, pp. 1 - 9, 2025, ISSN: 2545-5354.
@article{IJAMARD25-01-001,
title = {Work-Life Balance and Organisational Performance of Selected Female-Owned Small and Medium Scale Enterprises in Lagos State, Nigeria},
author = {Awoniyi, M.I., Makinde, O.G., and Fatuase, O.A.},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2025/04/IJAMARD-25-001.pdf},
issn = {2545-5354},
year = {2025},
date = {2025-04-26},
urldate = {2025-04-26},
journal = {International Journal of Advanced Multidisciplinary Academic Research and Development },
volume = {3},
issue = {1},
pages = {1 - 9},
abstract = {The performance of female-owned small and medium-scale enterprises (SMEs) in Lagos State, Nigeria, is a subject of significant interest as these enterprises play a pivotal role in the local economy. Lagos State, being the economic capital of Nigeria, offers a dynamic environment for entrepreneurs with a burgeoning population and a diverse consumer base. Female entrepreneurs, in particular, have become key contributors to the growth of various sectors, including retail, hospitality, manufacturing, and agriculture. However, despite their substantial impact, the performance of female-owned SMEs often faces unique challenges that may hinder their market share, productivity, business growth, and overall organizational effectiveness. Hence, this study examined the relationship between work-life balance and organisational performance of selected small and medium scale enterprises in Lagos State, Nigeria. The survey research design was adopted and data was collected through the use of a structured questionnaire. The results of the reliability test on the research instrument showed the Cronbach’s Alpha coefficients ranging from 0.725 to 0.922. This implied a very reliable instrument. The sample size consists of 439 female SMEs’ owners in Ikeja division of Lagos State which were all administered with questionnaires. Multiple regression analysis was used to test the hypotheses through the Statistical package for Social Sciences (SPSS). Findings of the study showed that work-life balance has significant effect on market share of female-owned small and medium scale enterprises (Adj.R2 = 0.203, F-statistics (df = 4,303) = 20.544(p<0.05). The study concluded that a healthy work-life balance enables female entrepreneurs to focus on growth strategies, leading to the expansion of their businesses. The study therefore recommended that female entrepreneurs actively prioritize work-life balance as a core business strategy. Female entrepreneurs create clear boundaries between work and personal life while promoting flexible work arrangements that allow employees to manage their duties more effectively. Furthermore, government and industry stakeholders should encourage mentorship programs for female entrepreneurs to share experiences and best practices on how to balance work-life demands and foster business growth. Furthermore, industry regulators should provide frameworks and tools to help SMEs adopt work-life balance policies that improve not just employee well-being but also the operational efficiency of the business.
Keywords: Work-life balance, Market share, Productivity, Business growth, Organisational effectiveness},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
The performance of female-owned small and medium-scale enterprises (SMEs) in Lagos State, Nigeria, is a subject of significant interest as these enterprises play a pivotal role in the local economy. Lagos State, being the economic capital of Nigeria, offers a dynamic environment for entrepreneurs with a burgeoning population and a diverse consumer base. Female entrepreneurs, in particular, have become key contributors to the growth of various sectors, including retail, hospitality, manufacturing, and agriculture. However, despite their substantial impact, the performance of female-owned SMEs often faces unique challenges that may hinder their market share, productivity, business growth, and overall organizational effectiveness. Hence, this study examined the relationship between work-life balance and organisational performance of selected small and medium scale enterprises in Lagos State, Nigeria. The survey research design was adopted and data was collected through the use of a structured questionnaire. The results of the reliability test on the research instrument showed the Cronbach’s Alpha coefficients ranging from 0.725 to 0.922. This implied a very reliable instrument. The sample size consists of 439 female SMEs’ owners in Ikeja division of Lagos State which were all administered with questionnaires. Multiple regression analysis was used to test the hypotheses through the Statistical package for Social Sciences (SPSS). Findings of the study showed that work-life balance has significant effect on market share of female-owned small and medium scale enterprises (Adj.R2 = 0.203, F-statistics (df = 4,303) = 20.544(p<0.05). The study concluded that a healthy work-life balance enables female entrepreneurs to focus on growth strategies, leading to the expansion of their businesses. The study therefore recommended that female entrepreneurs actively prioritize work-life balance as a core business strategy. Female entrepreneurs create clear boundaries between work and personal life while promoting flexible work arrangements that allow employees to manage their duties more effectively. Furthermore, government and industry stakeholders should encourage mentorship programs for female entrepreneurs to share experiences and best practices on how to balance work-life demands and foster business growth. Furthermore, industry regulators should provide frameworks and tools to help SMEs adopt work-life balance policies that improve not just employee well-being but also the operational efficiency of the business.
Keywords: Work-life balance, Market share, Productivity, Business growth, Organisational effectiveness
Keywords: Work-life balance, Market share, Productivity, Business growth, Organisational effectiveness
13.
I. B SADIKU, AINA; AYENI, I. O.
Curtailing Room Temperature to Ambient Temperature: Impact on Environment, Energy Consumption, and Personal Comfort Journal Article
In: International Journal of Academy of Engineering Research and Theory, vol. 3, iss. 1, no. 1, pp. 1 - 4, 2024, ISSN: 2545-5931.
@article{IJAERT_24_001,
title = {Curtailing Room Temperature to Ambient Temperature: Impact on Environment, Energy Consumption, and Personal Comfort},
author = {SADIKU, I. B, AINA, O. A, ONALAJA. O. O., ODUYALE, J A, IDOWU-AGIDA E. O and AYENI, I. O.},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2026/01/IJARI-25-01-007.pdf},
issn = {2545-5931},
year = {2024},
date = {2024-07-23},
urldate = {2024-07-23},
journal = {International Journal of Academy of Engineering Research and Theory},
volume = {3},
number = {1},
issue = {1},
pages = {1 - 4},
abstract = {Curtailing room temperature to ambient temperature has a significant impact on our environment, energy consumption, and personal comfort. Ambient temperature could be defined as the temperature of the surrounding area or the external environment. By reducing room temperature to match the ambient temperature, the use of artificial cooling or heating systems, such as air conditioners or heaters can be minimized. The research developed an automated system using an ESP8266 Microcontroller, DHT11 Temperature Sensor, 5V Relay Module, Fan, and Power Supply to control room temperature by comparing room and ambient temperatures and adjusting fan operation accordingly for energy conservation, environmental, economic, and comfort-related benefits of aligning room temperature with ambient temperature. Room temperatures were highest in R1 (three users) at 34.33°C (PM) and 34.25°C (AM), indicating user presence maintains heat. R2 (two users) had slightly lower temperatures at 33.81°C (PM) and 33.33°C (AM), showing fewer users generate less heat. R3 (no users) showed significantly lower temperatures at 26.87°C (PM) and 26.35°C (AM), highlighting that absence of users leads to lower heat accumulation. ANOVA results show a significant effect of room conditions on temperature but no significant effect of the time of day. The Duncan Multiple Range Test indicates notable differences between room temperatures, affirming that user presence is a dominant factor in temperature variation.
Key Words: Environment, Energy, Consumption, Personal, Comfort.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Curtailing room temperature to ambient temperature has a significant impact on our environment, energy consumption, and personal comfort. Ambient temperature could be defined as the temperature of the surrounding area or the external environment. By reducing room temperature to match the ambient temperature, the use of artificial cooling or heating systems, such as air conditioners or heaters can be minimized. The research developed an automated system using an ESP8266 Microcontroller, DHT11 Temperature Sensor, 5V Relay Module, Fan, and Power Supply to control room temperature by comparing room and ambient temperatures and adjusting fan operation accordingly for energy conservation, environmental, economic, and comfort-related benefits of aligning room temperature with ambient temperature. Room temperatures were highest in R1 (three users) at 34.33°C (PM) and 34.25°C (AM), indicating user presence maintains heat. R2 (two users) had slightly lower temperatures at 33.81°C (PM) and 33.33°C (AM), showing fewer users generate less heat. R3 (no users) showed significantly lower temperatures at 26.87°C (PM) and 26.35°C (AM), highlighting that absence of users leads to lower heat accumulation. ANOVA results show a significant effect of room conditions on temperature but no significant effect of the time of day. The Duncan Multiple Range Test indicates notable differences between room temperatures, affirming that user presence is a dominant factor in temperature variation.
Key Words: Environment, Energy, Consumption, Personal, Comfort.
Key Words: Environment, Energy, Consumption, Personal, Comfort.
14.
I. B SADIKU, AINA; O., SULEIMAN A.
Development of an IoT-Based Water Quality Monitoring System with Focus on Electrical Conductivity Journal Article
In: International Journal of Academy of Engineering Research and Theory, vol. 3, iss. 1, no. 1, pp. 5 - 8, 2024, ISSN: 2545-5931.
@article{IJAERT-24-002,
title = {Development of an IoT-Based Water Quality Monitoring System with Focus on Electrical Conductivity},
author = {SADIKU, I. B, AINA, O. A, ONALAJA. O. O, IDOWU-AGIDA E. O. and SULEIMAN A. O.},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2024/07/IJAERT_24_002.pdf},
issn = {2545-5931},
year = {2024},
date = {2024-07-23},
urldate = {2024-07-23},
journal = {International Journal of Academy of Engineering Research and Theory},
volume = {3},
number = {1},
issue = {1},
pages = {5 - 8},
abstract = {Water, a vital natural resource, is indispensable for sustaining life on Earth. However, rapid societal development and human activities have led to contamination and depletion of water resources, necessitating effective water quality monitoring systems. This article proposes an Internet of Things (IoT)-based approach for real-time monitoring of water quality parameters, with a specific focus on electrical conductivity (EC). Traditional methods of water quality assessment involve manual sampling and laboratory testing, which are time-consuming and often lack real-time data. The proposed system integrates a microcontroller, electrical conductivity sensor, and web tools to monitor EC levels in various water sources (Surface Water, Well Water, Factory Treated Water). The study discusses the development and testing of the IoT-based system, highlighting its potential applications in diverse sectors such as pharmaceuticals, drinking water production, and food processing. Additionally, recommendations for further research and implications for water management are discussed.
Keywords: Water, Monitoring, IoT, Electrical, Conductivity, Microcontroller, Sensor, Real-time},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Water, a vital natural resource, is indispensable for sustaining life on Earth. However, rapid societal development and human activities have led to contamination and depletion of water resources, necessitating effective water quality monitoring systems. This article proposes an Internet of Things (IoT)-based approach for real-time monitoring of water quality parameters, with a specific focus on electrical conductivity (EC). Traditional methods of water quality assessment involve manual sampling and laboratory testing, which are time-consuming and often lack real-time data. The proposed system integrates a microcontroller, electrical conductivity sensor, and web tools to monitor EC levels in various water sources (Surface Water, Well Water, Factory Treated Water). The study discusses the development and testing of the IoT-based system, highlighting its potential applications in diverse sectors such as pharmaceuticals, drinking water production, and food processing. Additionally, recommendations for further research and implications for water management are discussed.
Keywords: Water, Monitoring, IoT, Electrical, Conductivity, Microcontroller, Sensor, Real-time
Keywords: Water, Monitoring, IoT, Electrical, Conductivity, Microcontroller, Sensor, Real-time
15.
Ajimot Adefunke Arowosegbe, Sotayo-Aro Rauf Olatunji; Aminat, Gbadebo Omodolapo
MEDIA OWNERSHIP AND ETHICAL STANDARDS COMPLIANCE IN OGTV AND ROCK CITY FM, ABEOKUTA Journal Article
In: International Journal of Academic Research and Innovation, vol. 4, iss. 1, pp. 33 - 39, 2024, ISSN: 2545 – 5214.
@article{IJARI2401006,
title = {MEDIA OWNERSHIP AND ETHICAL STANDARDS COMPLIANCE IN OGTV AND ROCK CITY FM, ABEOKUTA},
author = {Arowosegbe, Ajimot Adefunke, Sotayo-Aro Rauf Olatunji, Ojuroye Abiola Oluwatobiloba and Gbadebo Omodolapo Aminat},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2024/10/IJARI-24-01-006.pdf},
issn = {2545 – 5214},
year = {2024},
date = {2024-06-30},
journal = {International Journal of Academic Research and Innovation},
volume = {4},
issue = {1},
pages = {33 - 39},
abstract = {Abstract
This study examined media ownership and ethical standard compliance in OGTV and Rock city FM, Abeokuta. Source credibility theory was considered as theoretical framework to explain the relationship between broadcast ownership and ethical standard compliance within the stations. The study adopted in-depth survey design using key informant interview (KII) guide as the instruments. A sample of core management staff from OGTV and Rock city FM was selected. Data were analysed qualitatively. Findings of the study established that OGTVand Rock city FM based their programming policy for public good and interest as affirmed by Key informant interviewees. It was evidenced from the KIIs’ submission that the two stations to a greater extent complied with NBC’s code of ethics. It was also disclosed by the KII that the major challenges facing the stations generally were lack of adequate funding and required digital broadcast facilities as recommended by NBC. The study came to the conclusion that staff performance in both stations was impacted by ownership structure, control, which influence an iota of non-compliance with ethical standard.
Keywords: Media ownership, Broadcast stations, Ethical Standard Compliance. },
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Abstract
This study examined media ownership and ethical standard compliance in OGTV and Rock city FM, Abeokuta. Source credibility theory was considered as theoretical framework to explain the relationship between broadcast ownership and ethical standard compliance within the stations. The study adopted in-depth survey design using key informant interview (KII) guide as the instruments. A sample of core management staff from OGTV and Rock city FM was selected. Data were analysed qualitatively. Findings of the study established that OGTVand Rock city FM based their programming policy for public good and interest as affirmed by Key informant interviewees. It was evidenced from the KIIs’ submission that the two stations to a greater extent complied with NBC’s code of ethics. It was also disclosed by the KII that the major challenges facing the stations generally were lack of adequate funding and required digital broadcast facilities as recommended by NBC. The study came to the conclusion that staff performance in both stations was impacted by ownership structure, control, which influence an iota of non-compliance with ethical standard.
Keywords: Media ownership, Broadcast stations, Ethical Standard Compliance.
This study examined media ownership and ethical standard compliance in OGTV and Rock city FM, Abeokuta. Source credibility theory was considered as theoretical framework to explain the relationship between broadcast ownership and ethical standard compliance within the stations. The study adopted in-depth survey design using key informant interview (KII) guide as the instruments. A sample of core management staff from OGTV and Rock city FM was selected. Data were analysed qualitatively. Findings of the study established that OGTVand Rock city FM based their programming policy for public good and interest as affirmed by Key informant interviewees. It was evidenced from the KIIs’ submission that the two stations to a greater extent complied with NBC’s code of ethics. It was also disclosed by the KII that the major challenges facing the stations generally were lack of adequate funding and required digital broadcast facilities as recommended by NBC. The study came to the conclusion that staff performance in both stations was impacted by ownership structure, control, which influence an iota of non-compliance with ethical standard.
Keywords: Media ownership, Broadcast stations, Ethical Standard Compliance.
16.
BANJO Julius Olumuyiwa, MUSARI Adedayo Akeem FATUASE Olufunmilola Adesola; Itunu, AWONIYI Modupe
MARKETING PLANNING STRATEGY AND BUSINESS PERFORMANCE Journal Article
In: International Journal of Academic Research and Innovation, vol. 4, iss. 1, pp. 21 - 28, 2024, ISSN: 2545 – 5214.
@article{IJARI2401004,
title = {MARKETING PLANNING STRATEGY AND BUSINESS PERFORMANCE},
author = {BANJO Julius Olumuyiwa, MUSARI Adedayo Akeem FATUASE Olufunmilola Adesola and AWONIYI Modupe Itunu},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2024/08/IJARI-24-01-004.pdf},
issn = {2545 – 5214},
year = {2024},
date = {2024-06-29},
urldate = {2024-06-28},
journal = {International Journal of Academic Research and Innovation},
volume = {4},
issue = {1},
pages = {21 - 28},
abstract = {This study examines the effect of marketing planning strategy on business performance using ACCESS bank PLC, Sagamu, Ogun State, Nigeria. The sampling method adopted in this study was Systematic random sampling. The study selects one hundred using purposively sampling technique. For the purpose of this research work, the total population of the study was 150 which encompass the staff and customers of the bank. The research methodology adopt include simple percentage and Hypotheses were tested using the Chi-square formula. The study's findings led to several key discoveries which include the following among others: planning strategies significantly enhance organizational efficiency at Access Bank Plc, Sagamu. Promotional strategies boost market share, while pricing strategies directly influence sales volume. In addition to this, the bank employs an Offensive planning strategy, a Market segmentation product strategy, an Intensive distribution strategy, a public relations promotional strategy, and a Psychological pricing strategy. Based on these discoveries, the study recommended that the bank should continually embrace product development strategies, which provide a framework for creating new products or improving the performance, cost, or quality of existing ones.
Keywords: Marketing, planning strategy, business performance and organizational efficiency.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
This study examines the effect of marketing planning strategy on business performance using ACCESS bank PLC, Sagamu, Ogun State, Nigeria. The sampling method adopted in this study was Systematic random sampling. The study selects one hundred using purposively sampling technique. For the purpose of this research work, the total population of the study was 150 which encompass the staff and customers of the bank. The research methodology adopt include simple percentage and Hypotheses were tested using the Chi-square formula. The study's findings led to several key discoveries which include the following among others: planning strategies significantly enhance organizational efficiency at Access Bank Plc, Sagamu. Promotional strategies boost market share, while pricing strategies directly influence sales volume. In addition to this, the bank employs an Offensive planning strategy, a Market segmentation product strategy, an Intensive distribution strategy, a public relations promotional strategy, and a Psychological pricing strategy. Based on these discoveries, the study recommended that the bank should continually embrace product development strategies, which provide a framework for creating new products or improving the performance, cost, or quality of existing ones.
Keywords: Marketing, planning strategy, business performance and organizational efficiency.
Keywords: Marketing, planning strategy, business performance and organizational efficiency.
17.
Arowosegbe Adefunke Ajimot, Sotayo-Aro Rauf Olatunji; Olusegun, Eleyowo Israel
RELATIONSHIP BETWEEN MEDIA FRAMING OF SEXISM AND MARRIAGE STABILITY AMONG EDUCATED COUPLE IN ABEOKUTA METROPOLIS Journal Article
In: International Journal of Academic Research and Innovation, vol. 4, iss. 1, pp. 14 - 20, 2024, ISSN: 2545 – 5214.
@article{IJARI2401003,
title = {RELATIONSHIP BETWEEN MEDIA FRAMING OF SEXISM AND MARRIAGE STABILITY AMONG EDUCATED COUPLE IN ABEOKUTA METROPOLIS},
author = {Arowosegbe Adefunke Ajimot, Sotayo-Aro Rauf Olatunji and Eleyowo Israel Olusegun},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2024/08/IJARI-24-01-003.pdf},
issn = {2545 – 5214},
year = {2024},
date = {2024-06-24},
urldate = {2024-06-24},
journal = {International Journal of Academic Research and Innovation},
volume = {4},
issue = {1},
pages = {14 - 20},
abstract = {The issue of sexism in media has been a persistent concern, with numerous studies highlighting how media portrayals can reinforce gender stereotypes and biases. However, the specific impact of media framing of sexism on marriage stability, particularly among educated couples remains underexplored. Hence, this study examine relationship between media framing of sexism and marriage stability among educated couples in Abeokuta, metropolis. The general objective of the study was to ascertain likely significant relationship between the media framing of sexism and marriage stability among educated couples. The study employed survey research method while 400 educated couples with tertiary to post-graduate educational backgrounds within Abeokuta metropolis covering four local governments were selected as sample size through cluster sampling. A self-administered questionnaire was used to generate data. Inferential statistics was used to analyzed data gathered. Findings showed significant difference exist between sexist media content and traditional gender roles as the (t-cal.=32.3) which is greater than t-critical (t-crit.=1.96) with mean difference of (M=2.29)of sexist media content and traditional gender roles(M=1.77). The result also revealed that significant moderation of the level of media literacy on media framing of sexism and marriage stability based (t-cal. =32.03) which is greater than (t-crit.=1.90) with mean difference (M=2.29) of media framing of sexism and marriage stability (M=2.20).The study concluded that media framing of sexism significantly contributes to reinforcing traditional gender roles, which can lead to conflicts and reduced stability in marriages which further validate the significant relationship that exist between exposure to sexist media content and the perceptions of traditional gender roles among educated couples. Based on the findings it was recommended that there should be continuous public awareness campaigns aimed at promoting gender equality and challenging traditional gender roles.
Keywords: Media, Framing, Sexism, Marriage, Stability, Educated, Couples. },
keywords = {},
pubstate = {published},
tppubtype = {article}
}
The issue of sexism in media has been a persistent concern, with numerous studies highlighting how media portrayals can reinforce gender stereotypes and biases. However, the specific impact of media framing of sexism on marriage stability, particularly among educated couples remains underexplored. Hence, this study examine relationship between media framing of sexism and marriage stability among educated couples in Abeokuta, metropolis. The general objective of the study was to ascertain likely significant relationship between the media framing of sexism and marriage stability among educated couples. The study employed survey research method while 400 educated couples with tertiary to post-graduate educational backgrounds within Abeokuta metropolis covering four local governments were selected as sample size through cluster sampling. A self-administered questionnaire was used to generate data. Inferential statistics was used to analyzed data gathered. Findings showed significant difference exist between sexist media content and traditional gender roles as the (t-cal.=32.3) which is greater than t-critical (t-crit.=1.96) with mean difference of (M=2.29)of sexist media content and traditional gender roles(M=1.77). The result also revealed that significant moderation of the level of media literacy on media framing of sexism and marriage stability based (t-cal. =32.03) which is greater than (t-crit.=1.90) with mean difference (M=2.29) of media framing of sexism and marriage stability (M=2.20).The study concluded that media framing of sexism significantly contributes to reinforcing traditional gender roles, which can lead to conflicts and reduced stability in marriages which further validate the significant relationship that exist between exposure to sexist media content and the perceptions of traditional gender roles among educated couples. Based on the findings it was recommended that there should be continuous public awareness campaigns aimed at promoting gender equality and challenging traditional gender roles.
Keywords: Media, Framing, Sexism, Marriage, Stability, Educated, Couples.
Keywords: Media, Framing, Sexism, Marriage, Stability, Educated, Couples.
18.
I. B SADIKU, OYEKUNLE O. O; ADEGBESAN, A. S
Investigating the Impact of Field Capacity and Aeration Methods on Plant Growth: A Linear Model Analysis Journal Article
In: International Journal of Academic Research and Innovation , vol. 4, iss. 1, pp. 9 - 13, 2024, ISSN: 2545 – 5214.
@article{IJARI2401002,
title = {Investigating the Impact of Field Capacity and Aeration Methods on Plant Growth: A Linear Model Analysis},
author = {SADIKU, I. B, OYEKUNLE O. O, IDOWU-AGIDA, E. O and ADEGBESAN, A. S},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2024/08/IJARI-24-01-002.pdf},
issn = {2545 – 5214},
year = {2024},
date = {2024-06-21},
urldate = {2024-06-21},
journal = {International Journal of Academic Research and Innovation },
volume = {4},
issue = {1},
pages = {9 - 13},
abstract = {The implementation of effective irrigation and aeration techniques is vital in enhancing plant growth and striving towards optimal crop yields. This study examines the effects of varying field capacities (FC) and two distinct aeration methods on plant growth (Africa-spinach - Amaranth cruentus). The experiment aimed to investigate the effects of different field capacity levels (100% FC, 75% FC, 65% FC, and 55% FC) and aeration methods (air injected into irrigated soil and air injected into irrigation water) on plant growth. Several growth parameters, including Shoot fresh weight, number of leaves at various weeks after planting, and plant height, were measured to assess development. Linear regression model was employed to quantify the relationships between these factors and their impact on plant growth. Field capacity and water use efficiency significantly increase Shoot fresh weight, while the aeration methods show marginal effects. The study finds that field capacity and water use efficiency are key factors influencing Shoot fresh weight, while aeration methods have a less significant impact on growth. Correlation matrix reveals that SFW water use efficiency is strongly positively correlated with Shoot fresh weight, indicating its crucial role in optimizing plant growth, while other variables show weaker correlations, underscoring the complexity of factors influencing growth.
Keywords: Plant, Growth, Irrigation, Techniques, Aeration, Weight, Regression, Model},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
The implementation of effective irrigation and aeration techniques is vital in enhancing plant growth and striving towards optimal crop yields. This study examines the effects of varying field capacities (FC) and two distinct aeration methods on plant growth (Africa-spinach - Amaranth cruentus). The experiment aimed to investigate the effects of different field capacity levels (100% FC, 75% FC, 65% FC, and 55% FC) and aeration methods (air injected into irrigated soil and air injected into irrigation water) on plant growth. Several growth parameters, including Shoot fresh weight, number of leaves at various weeks after planting, and plant height, were measured to assess development. Linear regression model was employed to quantify the relationships between these factors and their impact on plant growth. Field capacity and water use efficiency significantly increase Shoot fresh weight, while the aeration methods show marginal effects. The study finds that field capacity and water use efficiency are key factors influencing Shoot fresh weight, while aeration methods have a less significant impact on growth. Correlation matrix reveals that SFW water use efficiency is strongly positively correlated with Shoot fresh weight, indicating its crucial role in optimizing plant growth, while other variables show weaker correlations, underscoring the complexity of factors influencing growth.
Keywords: Plant, Growth, Irrigation, Techniques, Aeration, Weight, Regression, Model
Keywords: Plant, Growth, Irrigation, Techniques, Aeration, Weight, Regression, Model
19.
BANJO Julius Olumuyiwa, FATUASE Olufunmilola Adesola; Akeem, MUSARI Adedayo
ADVERTISING, DIGITAL MARKETING AND BRAND PREFERENCE OF BEVERAGES: A STUDY OF CADBURY NIG PLC Journal Article
In: International Journal of Academic Research and Innovation, vol. 4, iss. 1, pp. 1 - 8, 2024, ISSN: 2545 – 5214.
@article{IJARI2401001,
title = {ADVERTISING, DIGITAL MARKETING AND BRAND PREFERENCE OF BEVERAGES: A STUDY OF CADBURY NIG PLC},
author = {BANJO Julius Olumuyiwa, FATUASE Olufunmilola Adesola and MUSARI Adedayo Akeem},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2024/08/IJARI-24-01-001.pdf},
issn = {2545 – 5214},
year = {2024},
date = {2024-06-10},
urldate = {2024-06-10},
journal = {International Journal of Academic Research and Innovation},
volume = {4},
issue = {1},
pages = {1 - 8},
abstract = {This study investigates the impact of Advertisement and Digital Marketing on Consumer Preference, focusing on Cadbury Nigeria Plc. Utilizing regression analysis, the research examines how these independent variables influence consumer attitudes and preferences toward the brand. The analysis reveals that both Advertisement and Digital Marketing have significant positive effects on Consumer Preference, with coefficients of 0.452 and 0.378, respectively. The model explains approximately 39.9% of the variance in Consumer Preference, as indicated by an R-squared value of 0.399, with an adjusted R-squared of 0.380. These findings suggest that increased investment in both advertising and digital marketing can enhance consumer preference and contribute to improved brand performance. Recommendations include boosting advertising expenditures, enhancing digital marketing efforts, and integrating marketing strategies to achieve a comprehensive impact on consumer preference.
Keywords: Advertisement, Digital, Marketing, Consumer, Preference, Brand, Performance.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
This study investigates the impact of Advertisement and Digital Marketing on Consumer Preference, focusing on Cadbury Nigeria Plc. Utilizing regression analysis, the research examines how these independent variables influence consumer attitudes and preferences toward the brand. The analysis reveals that both Advertisement and Digital Marketing have significant positive effects on Consumer Preference, with coefficients of 0.452 and 0.378, respectively. The model explains approximately 39.9% of the variance in Consumer Preference, as indicated by an R-squared value of 0.399, with an adjusted R-squared of 0.380. These findings suggest that increased investment in both advertising and digital marketing can enhance consumer preference and contribute to improved brand performance. Recommendations include boosting advertising expenditures, enhancing digital marketing efforts, and integrating marketing strategies to achieve a comprehensive impact on consumer preference.
Keywords: Advertisement, Digital, Marketing, Consumer, Preference, Brand, Performance.
Keywords: Advertisement, Digital, Marketing, Consumer, Preference, Brand, Performance.
20.
Osinaike Funmilola Omolara, Adetutu Olusola; Mofeoluwa, Oladipo Micheal
A LEXICO-SEMANTIC ANALYSIS OF GEORGE HERBERT’S ‘EASTER WINGS’ Journal Article
In: International Journal of Academic Research and Innovation, vol. 4, iss. 1, pp. 29 - 32, 2024, ISSN: ISSN: 2545 5214.
@article{IJARI-24-01-005,
title = {A LEXICO-SEMANTIC ANALYSIS OF GEORGE HERBERT’S ‘EASTER WINGS’},
author = {Osinaike Funmilola Omolara, Adetutu Olusola and Oladipo Micheal Mofeoluwa},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2024/09/IJARI-24-01-005.pdf},
issn = {ISSN: 2545 5214},
year = {2024},
date = {2024-06-07},
journal = {International Journal of Academic Research and Innovation},
volume = {4},
issue = {1},
pages = {29 - 32},
abstract = {Abstract:
The issue of sexism in media has been a persistent concern, with numerous studies highlighting how media portrayals can This paper examines a linguistic study of George Herbert’s employed ‘Easter Wings’. It reveals the peculiarities of the style of the poem. The graphological feature was discovered to be prominently foregrounded, and this has an input into the other features in conveying the message of the poem. The poem is religious, within the literary genre of poetry, and different linguistic choices have been used to define the lexico-semantic and graphological features of the poem. The theory adopted shows that style is a choice and a deviation from the norm. This opens to the monists’ view that style is inseparable from the content, and thus, there is relationship between the message and the medium. The poem which is shaped into wings, distinguishes and also contributes to the content and the title of the poem.
Keywords: Poem, Lexico-Semantic, George Herbert, linguistic, Style, Content.. },
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Abstract:
The issue of sexism in media has been a persistent concern, with numerous studies highlighting how media portrayals can This paper examines a linguistic study of George Herbert’s employed ‘Easter Wings’. It reveals the peculiarities of the style of the poem. The graphological feature was discovered to be prominently foregrounded, and this has an input into the other features in conveying the message of the poem. The poem is religious, within the literary genre of poetry, and different linguistic choices have been used to define the lexico-semantic and graphological features of the poem. The theory adopted shows that style is a choice and a deviation from the norm. This opens to the monists’ view that style is inseparable from the content, and thus, there is relationship between the message and the medium. The poem which is shaped into wings, distinguishes and also contributes to the content and the title of the poem.
Keywords: Poem, Lexico-Semantic, George Herbert, linguistic, Style, Content..
The issue of sexism in media has been a persistent concern, with numerous studies highlighting how media portrayals can This paper examines a linguistic study of George Herbert’s employed ‘Easter Wings’. It reveals the peculiarities of the style of the poem. The graphological feature was discovered to be prominently foregrounded, and this has an input into the other features in conveying the message of the poem. The poem is religious, within the literary genre of poetry, and different linguistic choices have been used to define the lexico-semantic and graphological features of the poem. The theory adopted shows that style is a choice and a deviation from the norm. This opens to the monists’ view that style is inseparable from the content, and thus, there is relationship between the message and the medium. The poem which is shaped into wings, distinguishes and also contributes to the content and the title of the poem.
Keywords: Poem, Lexico-Semantic, George Herbert, linguistic, Style, Content..