M.I Awoniyi,; Makinde, O. G.
WORK-LIFE BALANCE AND BUSINESS GROWTH OF SELECTED FEMALE-OWNED SMALL AND MEDIUM SCALE ENTERPRISES IN LAGOS STATE, NIGERIA Journal Article
In: International Journal of Academic Research and Innovation, vol. 5, iss. 1, pp. 32 - 39, 2025, ISSN: 2545–5214.
@article{IJARI2501004,
title = {WORK-LIFE BALANCE AND BUSINESS GROWTH OF SELECTED FEMALE-OWNED SMALL AND MEDIUM SCALE ENTERPRISES IN LAGOS STATE, NIGERIA},
author = {Awoniyi, M.I, and Makinde, O.G.},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2025/05/IJARI-25-01-004.pdf},
issn = {2545–5214},
year = {2025},
date = {2025-05-24},
urldate = {2025-05-24},
journal = {International Journal of Academic Research and Innovation},
volume = {5},
issue = {1},
pages = {32 - 39},
abstract = {Female entrepreneurs in Nigeria benefit significantly from the autonomy to set their own schedules enabling them to better manage both professional and personal responsibilities. Managing work-life balance, supported by flexible work schedules and strong family support systems, is essential for the success of female entrepreneurs. A survey research design was adopted and data were gathered through the use of a structed questionnaire. The population of the study will consist of the 2,200 registered female SMEs’ owners in Ikeja division (Ikeja, Agege, Shomolu and Mushin LGAs) of Lagos State, Nigeria. Multiple regression was used to test the hypotheses through the Statistical Package for Social Science (SPSS) at 5% sig. level. The multiple regression analysis results for the effect of work-life balance on business growth of female-owned small and medium enterrprises. The results showed that work schedule flexibility (β = 0.444, t = 5.806, p < 0.05) and family support (β = 0.193, t = 2.543, p < 0.05), have positive and significant effect on market share. However, workload (β = 0.034, t = 0.513, p > 0.05) and family responsibilities (β = 0.034, t = 0.648, p > 0.05) had positive but insignificant effect on market share. This implies that work-life balance (work schedule flexibility and family support) are important factors in the female-owned small and medium enterrprises when the focus is on improving their market share. The findings reveal that various aspects of work-life balance, including workload, work schedule flexibility, family responsibilities, and family support, play a crucial role in shaping different dimensions of business growth. The study also concluded that a healthy work-life balance enables female entrepreneurs to focus on growth strategies, leading to the expansion of their businesses. The study also conclude that work-life balance has a significant effect on the business growth of female-owned SMEs in Lagos State, Nigeria. It is therefore necessary to address work-life balance and creating policies that support it are crucial for unlocking the growth potential of female-owned SMEs, especially in regions like Nigeria.
Keywords: Work-life, Business, Growth, Women, Entrepreneurs, Female.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Keywords: Work-life, Business, Growth, Women, Entrepreneurs, Female.
Fatuase O. A., Akpa V. O.; I., Awoniyi M.
Talent Management and Employee Retention of Selected Deposit Money Banks in Lagos State, Nigeria Journal Article
In: International Journal of Academic Research and Innovation, vol. 5, iss. 1, pp. 21 - 31, 2025, ISSN: 2545 – 5214.
@article{IJARI2501002,
title = {Talent Management and Employee Retention of Selected Deposit Money Banks in Lagos State, Nigeria},
author = {Fatuase O. A., Akpa V. O. and Awoniyi M. I.},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2025/04/IJARI-25-01-002.pdf},
issn = {2545 – 5214},
year = {2025},
date = {2025-05-24},
urldate = {2025-05-24},
journal = {International Journal of Academic Research and Innovation},
volume = {5},
issue = {1},
pages = {21 - 31},
abstract = {The performance of deposit money banks in Lagos State, Nigeria, is a critical issue, as these banks play a vital role in the economic development of the nation. The role of talent management in enhancing organisational performance within deposit money banks in Lagos State, Nigeria, is of paramount importance, as these banks significantly contribute to the economic stability and growth. Talent management practices such as attraction, selection, development, and retention have become increasingly crucial for fostering employee retention. Despite its critical importance, there is limited research examining the direct impact of talent management on employee retention within the Nigerian banking sector. This study addressed gap by exploring the relationship between talent management and employee retention in selected deposit money banks in Lagos State. The survey research design was adopted and data was collected through the use of a structured questionnaire. The population of the study is 9,500 employees of Zenith Bank, Sterling Bank, Union Bank, First Bank and United Bank of Africa (UBA) Plc in Lagos State, Nigeria. The sample size consists of 499 employees of the selected deposit money banks in Lagos State which were all administered with copies of questionnaires. The research instrument demonstrated high reliability, with Cronbach's alpha coefficients ranging from 0.819 to 0.871. Multiple regression analysis was used to test the hypotheses through the Statistical Package for Social Science (SPSS) at 5% sig. level. The study's findings revealed that talent management has significant effect on employee retention (Adj.R2= 0.387, F(4, 400) = 64.072, p<0.05). The study concludes that effective talent management strategies contribute significantly to the improved employee retention of deposit money banks in Lagos State. Thus, the study recommends that bank management implement robust talent retention strategies, such as competitive compensation packages and career development opportunities, to enhance employee satisfaction and retention.
Keywords: Talent Management, Employee Retention, Talent Attraction, Organisational Performance},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Keywords: Talent Management, Employee Retention, Talent Attraction, Organisational Performance
OLAREWAJU, Akinola Johnson
In: International Journal of Academic Research and Innovation, vol. 5, iss. 1, pp. 1 - 20, 2025, ISSN: 2545 – 5214.
@article{IJARI2501001,
title = {Comparative Study on Basic Index Properties of Cement Stabilized Black Cotton and Lateritic Soils on Sedimentary Formation of Part of South-Western Nigeria},
author = {Akinola Johnson OLAREWAJU},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2025/05/IJARI-25-01-001.pdf},
issn = {2545 – 5214},
year = {2025},
date = {2025-05-24},
urldate = {2025-05-24},
journal = {International Journal of Academic Research and Innovation},
volume = {5},
issue = {1},
pages = {1 - 20},
abstract = {This research investigates the impact of cement stabilization on Black Cotton Soil (BCS) and Lateritic Soil. It also examines how varying cement proportions (10%, 20%, and 30%) affect their engineering properties and compaction characteristics. Given the tendency of BCS to swell when wet and shrink when dry, along with the inconsistent strength of Lateritic Soil, this study highlights the need for effective soil stabilization methods in civil engineering, especially in areas where these soils are commonly found. In accordance with BS 1377 (1990), series of experimental tests, including particle size distribution, Atterberg limits etc., were performed to analyse the modifications in soil properties. For BCS, the Liquid Limit decreased from 63.20% in its natural state to 21.79% at 50% cement substitution, while the Plastic Limit declined from 37.78% to 15.74%. The specific gravity of black cotton soil 2.63 at its natural state and lateritic has 2.73 while that of cement at its natural state is 3.13. The results demonstrated notable enhancements of maximum dry density, shear strength, and moisture retention in both soil types, with Lateritic Soil showing better performance and needing less cement for effective stabilization. These findings are significant for road construction and civil engineering infrastructure development, offering insights into optimal cement content to improve soil performance.
Keywords: Cement, Stabilization, Black Cotton Soil, Lateritic Soil, Atterberg Limit Test, Compaction.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Keywords: Cement, Stabilization, Black Cotton Soil, Lateritic Soil, Atterberg Limit Test, Compaction.
OLAREWAJU, Akinola Johnson
In: International Journal of Advanced Geotechnic and Impact Engineering, vol. 3, iss. 1, pp. 1 - 22, 2025, ISSN: 2545-5559.
@article{IJAGIE-25-001,
title = {Comparative Study on Consolidation Parameters and Settlement Potentials of Cement Stabilized Black Cotton and Lateritic Soils on Sedimentary Formation of Part of South-Western Nigeria},
author = {Akinola Johnson OLAREWAJU},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2025/05/IJAGIE-25-001.pdf},
issn = {2545-5559},
year = {2025},
date = {2025-05-24},
urldate = {2025-05-24},
journal = {International Journal of Advanced Geotechnic and Impact Engineering},
volume = {3},
issue = {1},
pages = {1 - 22},
abstract = {This research investigates the impact of cement stabilization on Black Cotton Soil (BCS) and Lateritic Soil. It also examines how varying cement proportions (10%, 20%, and 30%) affect their settlement potentials and compaction characteristics. Given the tendency of BCS to swell when wet and shrink when dry, along with the inconsistent strength of Lateritic Soil, this study highlights the need for effective soil stabilization methods in civil engineering, especially in areas where these soils are commonly found. In accordance with BS 1377 (1990), experimental tests such as compaction and consolidation were performed to analyse the modifications in soil properties. The pre-consolidation pressure fell from 3600 kN/m² to 466.37 kN/m² at 30% cement substitution in black cotton soil. In contrast, the pre-consolidation pressure rose from 110 kN/m² to 2000 kN/m² with 20% cement substitution and more in lateritic soil. The results demonstrated notable enhancements of maximum dry density, shear strength, and moisture retention in both soil types, with Lateritic Soil showing better performance and needing less cement for effective stabilization. These findings are significant for road construction and civil engineering infrastructure development, offering insights into optimal cement content to improve soil performance.
Keywords: Cement, Stabilization, Black Cotton Soil, Lateritic Soil, Compaction, Consolidation and Pre-consolidation.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Keywords: Cement, Stabilization, Black Cotton Soil, Lateritic Soil, Compaction, Consolidation and Pre-consolidation.
Olufunmilola Adesola Fatuase,; Akpa, Victoria Ozioma
TALENT MANAGEMENT AND REVENUE GROWTH OF SELECTED DEPOSIT MONEY BANKS IN LAGOS STATE Journal Article
In: International Journal of Advanced Multidisciplinary Academic Research and Development, vol. 3, iss. 1, pp. 10 - 19, 2025, ISSN: 2545-5354 .
@article{IJAMARD25-01-002,
title = {TALENT MANAGEMENT AND REVENUE GROWTH OF SELECTED DEPOSIT MONEY BANKS IN LAGOS STATE},
author = {Fatuase, Olufunmilola Adesola, and Akpa, Victoria Ozioma},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2025/05/IJAMARD-25-01-002.pdf},
issn = {2545-5354 },
year = {2025},
date = {2025-04-27},
urldate = {2025-04-27},
journal = {International Journal of Advanced Multidisciplinary Academic Research and Development},
volume = {3},
issue = {1},
pages = {10 - 19},
abstract = {The practice of talent management, which encompasses talent attraction, selection, development, and maintenance, plays a pivotal role in influencing organisational performance which have become increasingly crucial for fostering employee satisfaction, retention, profitability, and revenue growth. Lagos State, Nigeria was chosen for prominence, accessibility and the presence of all the registered deposit money banks. The choice of Lagos State was based on closeness and access to the needed information. This was to facilitate obtaining facts and responses and the results of this study compared with previous studies. The findings explained that talent management has significant effect on revenue growth (Adj.R2= 0.406, F (4, 400) = 69.381, p<0.05). The study concludes that effective talent management strategies contribute significantly to the improved revenue growth of deposit money banks in Lagos State. Thus, the study recommends that banks can enhance overall organisational performance and achieve better results in areas of profitability, and revenue growth.
Keywords: Talent Management, Revenue Growth, Profitability, Organisational Performance.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Keywords: Talent Management, Revenue Growth, Profitability, Organisational Performance.
M.I. Awoniyi, Makinde; Fatuase, O. A.
Work-Life Balance and Organisational Performance of Selected Female-Owned Small and Medium Scale Enterprises in Lagos State, Nigeria Journal Article
In: International Journal of Advanced Multidisciplinary Academic Research and Development , vol. 3, iss. 1, pp. 1 - 9, 2025, ISSN: 2545-5354.
@article{IJAMARD25-01-001,
title = {Work-Life Balance and Organisational Performance of Selected Female-Owned Small and Medium Scale Enterprises in Lagos State, Nigeria},
author = {Awoniyi, M.I., Makinde, O.G., and Fatuase, O.A.},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2025/04/IJAMARD-25-001.pdf},
issn = {2545-5354},
year = {2025},
date = {2025-04-26},
urldate = {2025-04-26},
journal = {International Journal of Advanced Multidisciplinary Academic Research and Development },
volume = {3},
issue = {1},
pages = {1 - 9},
abstract = {The performance of female-owned small and medium-scale enterprises (SMEs) in Lagos State, Nigeria, is a subject of significant interest as these enterprises play a pivotal role in the local economy. Lagos State, being the economic capital of Nigeria, offers a dynamic environment for entrepreneurs with a burgeoning population and a diverse consumer base. Female entrepreneurs, in particular, have become key contributors to the growth of various sectors, including retail, hospitality, manufacturing, and agriculture. However, despite their substantial impact, the performance of female-owned SMEs often faces unique challenges that may hinder their market share, productivity, business growth, and overall organizational effectiveness. Hence, this study examined the relationship between work-life balance and organisational performance of selected small and medium scale enterprises in Lagos State, Nigeria. The survey research design was adopted and data was collected through the use of a structured questionnaire. The results of the reliability test on the research instrument showed the Cronbach’s Alpha coefficients ranging from 0.725 to 0.922. This implied a very reliable instrument. The sample size consists of 439 female SMEs’ owners in Ikeja division of Lagos State which were all administered with questionnaires. Multiple regression analysis was used to test the hypotheses through the Statistical package for Social Sciences (SPSS). Findings of the study showed that work-life balance has significant effect on market share of female-owned small and medium scale enterprises (Adj.R2 = 0.203, F-statistics (df = 4,303) = 20.544(p<0.05). The study concluded that a healthy work-life balance enables female entrepreneurs to focus on growth strategies, leading to the expansion of their businesses. The study therefore recommended that female entrepreneurs actively prioritize work-life balance as a core business strategy. Female entrepreneurs create clear boundaries between work and personal life while promoting flexible work arrangements that allow employees to manage their duties more effectively. Furthermore, government and industry stakeholders should encourage mentorship programs for female entrepreneurs to share experiences and best practices on how to balance work-life demands and foster business growth. Furthermore, industry regulators should provide frameworks and tools to help SMEs adopt work-life balance policies that improve not just employee well-being but also the operational efficiency of the business.
Keywords: Work-life balance, Market share, Productivity, Business growth, Organisational effectiveness},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Keywords: Work-life balance, Market share, Productivity, Business growth, Organisational effectiveness
I. B SADIKU, AINA; AYENI, I. O.
Curtailing Room Temperature to Ambient Temperature: Impact on Environment, Energy Consumption, and Personal Comfort Journal Article
In: International Journal of Academy of Engineering Research and Theory, vol. 3, iss. 1, no. 1, pp. 1 - 4, 2024, ISSN: 2545-5931.
@article{IJAERT_24_001,
title = {Curtailing Room Temperature to Ambient Temperature: Impact on Environment, Energy Consumption, and Personal Comfort},
author = {SADIKU, I. B, AINA, O. A, ONALAJA. O. O., ODUYALE, J A, IDOWU-AGIDA E. O and AYENI, I. O.},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2024/08/IJAERT_24_001.pdf},
issn = {2545-5931},
year = {2024},
date = {2024-07-23},
journal = {International Journal of Academy of Engineering Research and Theory},
volume = {3},
number = {1},
issue = {1},
pages = {1 - 4},
abstract = {Curtailing room temperature to ambient temperature has a significant impact on our environment, energy consumption, and personal comfort. Ambient temperature could be defined as the temperature of the surrounding area or the external environment. By reducing room temperature to match the ambient temperature, the use of artificial cooling or heating systems, such as air conditioners or heaters can be minimized. The research developed an automated system using an ESP8266 Microcontroller, DHT11 Temperature Sensor, 5V Relay Module, Fan, and Power Supply to control room temperature by comparing room and ambient temperatures and adjusting fan operation accordingly for energy conservation, environmental, economic, and comfort-related benefits of aligning room temperature with ambient temperature. Room temperatures were highest in R1 (three users) at 34.33°C (PM) and 34.25°C (AM), indicating user presence maintains heat. R2 (two users) had slightly lower temperatures at 33.81°C (PM) and 33.33°C (AM), showing fewer users generate less heat. R3 (no users) showed significantly lower temperatures at 26.87°C (PM) and 26.35°C (AM), highlighting that absence of users leads to lower heat accumulation. ANOVA results show a significant effect of room conditions on temperature but no significant effect of the time of day. The Duncan Multiple Range Test indicates notable differences between room temperatures, affirming that user presence is a dominant factor in temperature variation.
Key Words: Environment, Energy, Consumption, Personal, Comfort.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Key Words: Environment, Energy, Consumption, Personal, Comfort.
I. B SADIKU, AINA; O., SULEIMAN A.
Development of an IoT-Based Water Quality Monitoring System with Focus on Electrical Conductivity Journal Article
In: International Journal of Academy of Engineering Research and Theory, vol. 3, iss. 1, no. 1, pp. 5 - 8, 2024, ISSN: 2545-5931.
@article{IJAERT-24-002,
title = {Development of an IoT-Based Water Quality Monitoring System with Focus on Electrical Conductivity},
author = {SADIKU, I. B, AINA, O. A, ONALAJA. O. O, IDOWU-AGIDA E. O. and SULEIMAN A. O.},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2024/07/IJAERT_24_002.pdf},
issn = {2545-5931},
year = {2024},
date = {2024-07-23},
urldate = {2024-07-23},
journal = {International Journal of Academy of Engineering Research and Theory},
volume = {3},
number = {1},
issue = {1},
pages = {5 - 8},
abstract = {Water, a vital natural resource, is indispensable for sustaining life on Earth. However, rapid societal development and human activities have led to contamination and depletion of water resources, necessitating effective water quality monitoring systems. This article proposes an Internet of Things (IoT)-based approach for real-time monitoring of water quality parameters, with a specific focus on electrical conductivity (EC). Traditional methods of water quality assessment involve manual sampling and laboratory testing, which are time-consuming and often lack real-time data. The proposed system integrates a microcontroller, electrical conductivity sensor, and web tools to monitor EC levels in various water sources (Surface Water, Well Water, Factory Treated Water). The study discusses the development and testing of the IoT-based system, highlighting its potential applications in diverse sectors such as pharmaceuticals, drinking water production, and food processing. Additionally, recommendations for further research and implications for water management are discussed.
Keywords: Water, Monitoring, IoT, Electrical, Conductivity, Microcontroller, Sensor, Real-time},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Keywords: Water, Monitoring, IoT, Electrical, Conductivity, Microcontroller, Sensor, Real-time
Ajimot Adefunke Arowosegbe, Sotayo-Aro Rauf Olatunji; Aminat, Gbadebo Omodolapo
MEDIA OWNERSHIP AND ETHICAL STANDARDS COMPLIANCE IN OGTV AND ROCK CITY FM, ABEOKUTA Journal Article
In: International Journal of Academic Research and Innovation, vol. 4, iss. 1, pp. 33 - 39, 2024, ISSN: 2545 – 5214.
@article{IJARI2401006,
title = {MEDIA OWNERSHIP AND ETHICAL STANDARDS COMPLIANCE IN OGTV AND ROCK CITY FM, ABEOKUTA},
author = {Arowosegbe, Ajimot Adefunke, Sotayo-Aro Rauf Olatunji, Ojuroye Abiola Oluwatobiloba and Gbadebo Omodolapo Aminat},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2024/10/IJARI-24-01-006.pdf},
issn = {2545 – 5214},
year = {2024},
date = {2024-06-30},
journal = {International Journal of Academic Research and Innovation},
volume = {4},
issue = {1},
pages = {33 - 39},
abstract = {Abstract
This study examined media ownership and ethical standard compliance in OGTV and Rock city FM, Abeokuta. Source credibility theory was considered as theoretical framework to explain the relationship between broadcast ownership and ethical standard compliance within the stations. The study adopted in-depth survey design using key informant interview (KII) guide as the instruments. A sample of core management staff from OGTV and Rock city FM was selected. Data were analysed qualitatively. Findings of the study established that OGTVand Rock city FM based their programming policy for public good and interest as affirmed by Key informant interviewees. It was evidenced from the KIIs’ submission that the two stations to a greater extent complied with NBC’s code of ethics. It was also disclosed by the KII that the major challenges facing the stations generally were lack of adequate funding and required digital broadcast facilities as recommended by NBC. The study came to the conclusion that staff performance in both stations was impacted by ownership structure, control, which influence an iota of non-compliance with ethical standard.
Keywords: Media ownership, Broadcast stations, Ethical Standard Compliance. },
keywords = {},
pubstate = {published},
tppubtype = {article}
}
This study examined media ownership and ethical standard compliance in OGTV and Rock city FM, Abeokuta. Source credibility theory was considered as theoretical framework to explain the relationship between broadcast ownership and ethical standard compliance within the stations. The study adopted in-depth survey design using key informant interview (KII) guide as the instruments. A sample of core management staff from OGTV and Rock city FM was selected. Data were analysed qualitatively. Findings of the study established that OGTVand Rock city FM based their programming policy for public good and interest as affirmed by Key informant interviewees. It was evidenced from the KIIs’ submission that the two stations to a greater extent complied with NBC’s code of ethics. It was also disclosed by the KII that the major challenges facing the stations generally were lack of adequate funding and required digital broadcast facilities as recommended by NBC. The study came to the conclusion that staff performance in both stations was impacted by ownership structure, control, which influence an iota of non-compliance with ethical standard.
Keywords: Media ownership, Broadcast stations, Ethical Standard Compliance.
BANJO Julius Olumuyiwa, MUSARI Adedayo Akeem FATUASE Olufunmilola Adesola; Itunu, AWONIYI Modupe
MARKETING PLANNING STRATEGY AND BUSINESS PERFORMANCE Journal Article
In: International Journal of Academic Research and Innovation, vol. 4, iss. 1, pp. 21 - 28, 2024, ISSN: 2545 – 5214.
@article{IJARI2401004,
title = {MARKETING PLANNING STRATEGY AND BUSINESS PERFORMANCE},
author = {BANJO Julius Olumuyiwa, MUSARI Adedayo Akeem FATUASE Olufunmilola Adesola and AWONIYI Modupe Itunu},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2024/08/IJARI-24-01-004.pdf},
issn = {2545 – 5214},
year = {2024},
date = {2024-06-29},
urldate = {2024-06-28},
journal = {International Journal of Academic Research and Innovation},
volume = {4},
issue = {1},
pages = {21 - 28},
abstract = {This study examines the effect of marketing planning strategy on business performance using ACCESS bank PLC, Sagamu, Ogun State, Nigeria. The sampling method adopted in this study was Systematic random sampling. The study selects one hundred using purposively sampling technique. For the purpose of this research work, the total population of the study was 150 which encompass the staff and customers of the bank. The research methodology adopt include simple percentage and Hypotheses were tested using the Chi-square formula. The study's findings led to several key discoveries which include the following among others: planning strategies significantly enhance organizational efficiency at Access Bank Plc, Sagamu. Promotional strategies boost market share, while pricing strategies directly influence sales volume. In addition to this, the bank employs an Offensive planning strategy, a Market segmentation product strategy, an Intensive distribution strategy, a public relations promotional strategy, and a Psychological pricing strategy. Based on these discoveries, the study recommended that the bank should continually embrace product development strategies, which provide a framework for creating new products or improving the performance, cost, or quality of existing ones.
Keywords: Marketing, planning strategy, business performance and organizational efficiency.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Keywords: Marketing, planning strategy, business performance and organizational efficiency.
Arowosegbe Adefunke Ajimot, Sotayo-Aro Rauf Olatunji; Olusegun, Eleyowo Israel
RELATIONSHIP BETWEEN MEDIA FRAMING OF SEXISM AND MARRIAGE STABILITY AMONG EDUCATED COUPLE IN ABEOKUTA METROPOLIS Journal Article
In: International Journal of Academic Research and Innovation, vol. 4, iss. 1, pp. 14 - 20, 2024, ISSN: 2545 – 5214.
@article{IJARI2401003,
title = {RELATIONSHIP BETWEEN MEDIA FRAMING OF SEXISM AND MARRIAGE STABILITY AMONG EDUCATED COUPLE IN ABEOKUTA METROPOLIS},
author = {Arowosegbe Adefunke Ajimot, Sotayo-Aro Rauf Olatunji and Eleyowo Israel Olusegun},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2024/08/IJARI-24-01-003.pdf},
issn = {2545 – 5214},
year = {2024},
date = {2024-06-24},
urldate = {2024-06-24},
journal = {International Journal of Academic Research and Innovation},
volume = {4},
issue = {1},
pages = {14 - 20},
abstract = {The issue of sexism in media has been a persistent concern, with numerous studies highlighting how media portrayals can reinforce gender stereotypes and biases. However, the specific impact of media framing of sexism on marriage stability, particularly among educated couples remains underexplored. Hence, this study examine relationship between media framing of sexism and marriage stability among educated couples in Abeokuta, metropolis. The general objective of the study was to ascertain likely significant relationship between the media framing of sexism and marriage stability among educated couples. The study employed survey research method while 400 educated couples with tertiary to post-graduate educational backgrounds within Abeokuta metropolis covering four local governments were selected as sample size through cluster sampling. A self-administered questionnaire was used to generate data. Inferential statistics was used to analyzed data gathered. Findings showed significant difference exist between sexist media content and traditional gender roles as the (t-cal.=32.3) which is greater than t-critical (t-crit.=1.96) with mean difference of (M=2.29)of sexist media content and traditional gender roles(M=1.77). The result also revealed that significant moderation of the level of media literacy on media framing of sexism and marriage stability based (t-cal. =32.03) which is greater than (t-crit.=1.90) with mean difference (M=2.29) of media framing of sexism and marriage stability (M=2.20).The study concluded that media framing of sexism significantly contributes to reinforcing traditional gender roles, which can lead to conflicts and reduced stability in marriages which further validate the significant relationship that exist between exposure to sexist media content and the perceptions of traditional gender roles among educated couples. Based on the findings it was recommended that there should be continuous public awareness campaigns aimed at promoting gender equality and challenging traditional gender roles.
Keywords: Media, Framing, Sexism, Marriage, Stability, Educated, Couples. },
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Keywords: Media, Framing, Sexism, Marriage, Stability, Educated, Couples.
I. B SADIKU, OYEKUNLE O. O; ADEGBESAN, A. S
Investigating the Impact of Field Capacity and Aeration Methods on Plant Growth: A Linear Model Analysis Journal Article
In: International Journal of Academic Research and Innovation , vol. 4, iss. 1, pp. 9 - 13, 2024, ISSN: 2545 – 5214.
@article{IJARI2401002,
title = {Investigating the Impact of Field Capacity and Aeration Methods on Plant Growth: A Linear Model Analysis},
author = {SADIKU, I. B, OYEKUNLE O. O, IDOWU-AGIDA, E. O and ADEGBESAN, A. S},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2024/08/IJARI-24-01-002.pdf},
issn = {2545 – 5214},
year = {2024},
date = {2024-06-21},
urldate = {2024-06-21},
journal = {International Journal of Academic Research and Innovation },
volume = {4},
issue = {1},
pages = {9 - 13},
abstract = {The implementation of effective irrigation and aeration techniques is vital in enhancing plant growth and striving towards optimal crop yields. This study examines the effects of varying field capacities (FC) and two distinct aeration methods on plant growth (Africa-spinach - Amaranth cruentus). The experiment aimed to investigate the effects of different field capacity levels (100% FC, 75% FC, 65% FC, and 55% FC) and aeration methods (air injected into irrigated soil and air injected into irrigation water) on plant growth. Several growth parameters, including Shoot fresh weight, number of leaves at various weeks after planting, and plant height, were measured to assess development. Linear regression model was employed to quantify the relationships between these factors and their impact on plant growth. Field capacity and water use efficiency significantly increase Shoot fresh weight, while the aeration methods show marginal effects. The study finds that field capacity and water use efficiency are key factors influencing Shoot fresh weight, while aeration methods have a less significant impact on growth. Correlation matrix reveals that SFW water use efficiency is strongly positively correlated with Shoot fresh weight, indicating its crucial role in optimizing plant growth, while other variables show weaker correlations, underscoring the complexity of factors influencing growth.
Keywords: Plant, Growth, Irrigation, Techniques, Aeration, Weight, Regression, Model},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Keywords: Plant, Growth, Irrigation, Techniques, Aeration, Weight, Regression, Model
BANJO Julius Olumuyiwa, FATUASE Olufunmilola Adesola; Akeem, MUSARI Adedayo
ADVERTISING, DIGITAL MARKETING AND BRAND PREFERENCE OF BEVERAGES: A STUDY OF CADBURY NIG PLC Journal Article
In: International Journal of Academic Research and Innovation, vol. 4, iss. 1, pp. 1 - 8, 2024, ISSN: 2545 – 5214.
@article{IJARI2401001,
title = {ADVERTISING, DIGITAL MARKETING AND BRAND PREFERENCE OF BEVERAGES: A STUDY OF CADBURY NIG PLC},
author = {BANJO Julius Olumuyiwa, FATUASE Olufunmilola Adesola and MUSARI Adedayo Akeem},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2024/08/IJARI-24-01-001.pdf},
issn = {2545 – 5214},
year = {2024},
date = {2024-06-10},
urldate = {2024-06-10},
journal = {International Journal of Academic Research and Innovation},
volume = {4},
issue = {1},
pages = {1 - 8},
abstract = {This study investigates the impact of Advertisement and Digital Marketing on Consumer Preference, focusing on Cadbury Nigeria Plc. Utilizing regression analysis, the research examines how these independent variables influence consumer attitudes and preferences toward the brand. The analysis reveals that both Advertisement and Digital Marketing have significant positive effects on Consumer Preference, with coefficients of 0.452 and 0.378, respectively. The model explains approximately 39.9% of the variance in Consumer Preference, as indicated by an R-squared value of 0.399, with an adjusted R-squared of 0.380. These findings suggest that increased investment in both advertising and digital marketing can enhance consumer preference and contribute to improved brand performance. Recommendations include boosting advertising expenditures, enhancing digital marketing efforts, and integrating marketing strategies to achieve a comprehensive impact on consumer preference.
Keywords: Advertisement, Digital, Marketing, Consumer, Preference, Brand, Performance.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Keywords: Advertisement, Digital, Marketing, Consumer, Preference, Brand, Performance.
Osinaike Funmilola Omolara, Adetutu Olusola; Mofeoluwa, Oladipo Micheal
A LEXICO-SEMANTIC ANALYSIS OF GEORGE HERBERT’S ‘EASTER WINGS’ Journal Article
In: International Journal of Academic Research and Innovation, vol. 4, iss. 1, pp. 29 - 32, 2024, ISSN: ISSN: 2545 5214.
@article{IJARI-24-01-005,
title = {A LEXICO-SEMANTIC ANALYSIS OF GEORGE HERBERT’S ‘EASTER WINGS’},
author = {Osinaike Funmilola Omolara, Adetutu Olusola and Oladipo Micheal Mofeoluwa},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2024/09/IJARI-24-01-005.pdf},
issn = {ISSN: 2545 5214},
year = {2024},
date = {2024-06-07},
journal = {International Journal of Academic Research and Innovation},
volume = {4},
issue = {1},
pages = {29 - 32},
abstract = {Abstract:
The issue of sexism in media has been a persistent concern, with numerous studies highlighting how media portrayals can This paper examines a linguistic study of George Herbert’s employed ‘Easter Wings’. It reveals the peculiarities of the style of the poem. The graphological feature was discovered to be prominently foregrounded, and this has an input into the other features in conveying the message of the poem. The poem is religious, within the literary genre of poetry, and different linguistic choices have been used to define the lexico-semantic and graphological features of the poem. The theory adopted shows that style is a choice and a deviation from the norm. This opens to the monists’ view that style is inseparable from the content, and thus, there is relationship between the message and the medium. The poem which is shaped into wings, distinguishes and also contributes to the content and the title of the poem.
Keywords: Poem, Lexico-Semantic, George Herbert, linguistic, Style, Content.. },
keywords = {},
pubstate = {published},
tppubtype = {article}
}
The issue of sexism in media has been a persistent concern, with numerous studies highlighting how media portrayals can This paper examines a linguistic study of George Herbert’s employed ‘Easter Wings’. It reveals the peculiarities of the style of the poem. The graphological feature was discovered to be prominently foregrounded, and this has an input into the other features in conveying the message of the poem. The poem is religious, within the literary genre of poetry, and different linguistic choices have been used to define the lexico-semantic and graphological features of the poem. The theory adopted shows that style is a choice and a deviation from the norm. This opens to the monists’ view that style is inseparable from the content, and thus, there is relationship between the message and the medium. The poem which is shaped into wings, distinguishes and also contributes to the content and the title of the poem.
Keywords: Poem, Lexico-Semantic, George Herbert, linguistic, Style, Content..
TUNMIBI, Sunday; AKAH, Oluseyi Augustina
Human Capital Development and Data Literacy Skills of Cloud Computing Services by Administrators of ICT Polytechnics in Ogun State, Nigeria Journal Article
In: International Journal of Academic Research and Innovation, vol. 3, iss. 1, pp. 11 - 16, 2023, ISSN: 2545 – 5214.
@article{IJARI2301003,
title = {Human Capital Development and Data Literacy Skills of Cloud Computing Services by Administrators of ICT Polytechnics in Ogun State, Nigeria},
author = {Sunday TUNMIBI and Oluseyi Augustina AKAH},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2023/09/IJARI-23-01-003.pdf},
issn = {2545 – 5214},
year = {2023},
date = {2023-09-14},
journal = {International Journal of Academic Research and Innovation},
volume = {3},
issue = {1},
pages = {11 - 16},
abstract = {Cloud computing service provide easier and quicker information retrieval and discovery, allow students to store and share documents, offer a more flexible environment by enabling ubiquitous access to materials, and facilitate interaction among students and instructors. However, it is worthy of note that administrators of ICT Polytechnics in Ogun State, Nigeria have been battling with problems of poor technological advancement and implementation due to ineffective staff training and poor data literacy skills. This prompted this study to investigate Human Capital Development and Data Literacy Skills of the Quality of Cloud Computing Services among Administrators in ICT Polytechnics in Ogun State, Nigeria. The descriptive and cross-sectional survey design methods were adopted in this study. The population of the study was 186 administrators of ICT Polytechnics in Ogun State, Nigeria. The study adopted a structured questionnaire. Validity of the instrument was carried out by supervisor and other professionals in the field. The reliability test of the questionnaire was 0.904 Cronbach Alpha coefficient. A total of 186 copies of questionnaires were administered and 126 was recovered which represent 67.7% response rate. Descriptive and inferential statistics was used in data analysis. Findings revealed that the human capital development and data literacy skills have positive and significant influence on the quality of cloud computing services of administrators in ICT Polytechnics, Ogun State, Nigeria (Adj. R2 = 0.560, F(2, 123) = 80.694, p < 0.05). This study concluded that human capital development and data literacy skills influence the quality of cloud computing services among administrators of ICT Polytechnics in Ogun State, Nigeria. Administrators in ICT Polytechnics should continually improve on the quality of cloud computing services provided.
Keywords: Cloud Computing Service, Administrators, Human Capital Development, Data Literacy Skills.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Keywords: Cloud Computing Service, Administrators, Human Capital Development, Data Literacy Skills.
OLAJIDE, ELEYOWO ISRAEL OLUSEGUN; SOTONWA OLAWALE EMMANUEL; OGUNTUNASE IBUKUN ADEOLA; IBIKUNLE
OVERVIEW AND STATISTICAL ANALYSIS OF ROAD ACCIDENT IN OGUN STATE, NIGERIA Journal Article
In: International Journal of Advances in Civil and Infrastructure Engineering, vol. 2, iss. 1, pp. 1-5, 2023, ISSN: 2550-7192.
@article{IJACIE23-01-001,
title = {OVERVIEW AND STATISTICAL ANALYSIS OF ROAD ACCIDENT IN OGUN STATE, NIGERIA},
author = {ELEYOWO ISRAEL OLUSEGUN; SOTONWA OLAWALE EMMANUEL; OGUNTUNASE IBUKUN ADEOLA; IBIKUNLE OLAJIDE},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2023/12/IJACIE-23-01-001.pdf},
issn = {2550-7192},
year = {2023},
date = {2023-06-01},
journal = {International Journal of Advances in Civil and Infrastructure Engineering},
volume = {2},
issue = {1},
pages = {1-5},
abstract = {The research design used for this study was the descriptive research design. The secondary data includes information obtained through the review of literature that is journals, monographs, textbooks and other periodicals. In order to determine the reliability and validity of the study, the test-retest method was used. To have a valid instrument, the questions in the questionnaire were free from ambiguity (i.e the questions will not be too complex). To have reliable instrument, the questionnaire were followed with interview of sample of respondents to know whether their view on the subject. Suggestions were made to reduce and or prevent traffic accident occurrence in the country.
Key Word: Road Accident, Transportation, Traffic, Causes, Suggestions},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Key Word: Road Accident, Transportation, Traffic, Causes, Suggestions
OLAWALE EMMANUEL SOTONWA, ELEYOWO; OGUNTUNASE, IBUKUN ADEOLA
SMALL SCALE AGRO-PROCESSING OF PALM OIL IN NIGERIA- WAY FORWARD Journal Article
In: International Journal of Petrochemical and Agro-Allied Research, vol. 2, iss. 1, pp. 11-16, 2023, ISSN: 2545-5923.
@article{IJPAAR2301002,
title = {SMALL SCALE AGRO-PROCESSING OF PALM OIL IN NIGERIA- WAY FORWARD },
author = {SOTONWA, OLAWALE EMMANUEL, ELEYOWO, ISRAEL OLUSEGUN, IBIKUNLE, OLAJIDE AND OGUNTUNASE, IBUKUN ADEOLA},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2023/12/IJPAAR-23-01-002.pdf},
issn = {2545-5923},
year = {2023},
date = {2023-06-01},
journal = {International Journal of Petrochemical and Agro-Allied Research},
volume = {2},
issue = {1},
pages = {11-16},
abstract = {The primitive extraction procedures of palm oil are still in use in the village today. In order to increase palm oil production, small scale oil production should be encouraged, which has the added benefit of providing an additional source of employment. Modern processing of oil palm fruit bunches into edible oil is practiced using various methods, which may be grouped into four categories according to their degree of complexity. In order to preliminarily find out the acceptability/ profitability or dispositions towards the small scale agro processing of palm oil traditionally, questionnaires were designed and administered. The various results and responses obtained are hereby presented in tabular and chart forms. The questionnaire starts with demographic questions, finding age, gender and marital status. The response shows that 35 percent of those who participated were male while 65 percent are female.
Key Words: Palm Oil, Processing, Small Scale, Mechanization, Extraction},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Key Words: Palm Oil, Processing, Small Scale, Mechanization, Extraction
OLUSEGUN, MUSARI ADEDAYO AKEEM; ELEYOWO ISRAEL
In: International Journal of Advanced Multidisciplinary Academic Research and Development , vol. 2, iss. 1, pp. 9-16, 2023, ISSN: 2545-5354.
@article{IJAMARD23-01-002,
title = {TACTICS OF ECO-FRIENDLY PACKAGING ON MARKETING SUSTAINABILITY OF DISTILLABLE PRODUCTS (A CASE STUDY OF INTERCONTINENTAL DISTILLERS LIMITED, IKEJA, LAGOS, NIGERIA)},
author = {MUSARI ADEDAYO AKEEM; ELEYOWO ISRAEL OLUSEGUN},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2023/12/IJAMARD-23-01-002.pdf},
issn = {2545-5354},
year = {2023},
date = {2023-04-01},
journal = {International Journal of Advanced Multidisciplinary Academic Research and Development },
volume = {2},
issue = {1},
pages = {9-16},
abstract = {Most manufacturing organization set various eco-friendly packaging for the sales of their products. In managing the eco-friendly packaging of product which is part of company’s eco-friendly packaging, management must first of all decide on its eco-friendly packaging goal, policy and strategy about a given product to satisfy consumers, efficient eco-friendly packaging of goods and services which is often a critical factor in successful operation of any business enterprise. The most common mistake is that eco-friendly packaging is too cost oriented, it is not revised often enough to capitalize on market changes, it is also set independent of the rest of the eco-friendly packaging other then as an interior element of market positioning strategy and tactics of marketing is not varied enough to different product item. This research work used information or data obtained from both the primary and secondary source of data. The study population encompassed 200 which comprises of 60 Top level managers and 140 middle level manager of Intercontinental Distiller Nig. Ltd. Nigeria Plc, Ikeja branch, Lagos State .The probability sampling method were adopted in this study with the aid of Simple random sampling. The sample size in this research work was obtained using Taro Yamane formula. Based on the findings of this research work it was observed that eco-friendly packaging is the tactic that company use to increase sales and maximize profits by selling their goods and services for appropriate tactics of marketing. This strategy takes into account the cost of the product as well as labor, advertising expenses, competitive mix, trade margins, and the overall market conditions to determine the sale tactics of marketing. Eco-friendly packaging is a vital element in an organization marketing strategy. It interacts with each other variables of the eco-friendly packaging in order to dictate the effectiveness of the market mix variable.
Key Words: Packaging, Marketing, Tactic, Eco-friendly, Business, Economy},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Key Words: Packaging, Marketing, Tactic, Eco-friendly, Business, Economy
OLUSEGUN, IBIKUNLE OLAJIDE; OGUNTUNASE IBUKUN ADEOLA; SOTONWA OLAWALE EMMANUEL; ELEYOWO ISRAEL
In: International Journal of Advanced Multidisciplinary Academic Research and Development , vol. 2, iss. 1, no. 1-8, 2023, ISSN: 2545-5354.
@article{IJAMARD_23_01_001,
title = {THE RELATIONSHIP BETWEEN SOCIAL MEDIA AND ACADEMIC PERFORMANCES OF ICT POLYTECHNIC STUDENTS (A CASE STUDY OF GATEWAY (ICT) POLYTECHNIC SAAPADE, OGUN STATE, NIGERIA)},
author = {IBIKUNLE OLAJIDE; OGUNTUNASE IBUKUN ADEOLA; SOTONWA OLAWALE EMMANUEL; ELEYOWO ISRAEL OLUSEGUN},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2023/12/IJAMARD-23-01-001.pdf},
issn = {2545-5354},
year = {2023},
date = {2023-03-01},
journal = {International Journal of Advanced Multidisciplinary Academic Research and Development },
volume = {2},
number = {1-8},
issue = {1},
abstract = {The use of social media has tripled over the past three years, and more than 47 million Nigeria are using social networks, according to the Nigeria Center of Statistics. In this study, the data was collected using a method of survey questionnaire which was distributed among students using printed Form. In this research, convenience sampling technique was used to select the Gateway polytechnic students and hundred students fully completed questionnaires. It was observed in this study that the student use the internet for academic purpose. In the research, most of the students use internet for assignment while others use it for other activities. They also use the internet to reach out to their family and friends, and use it to learn more about life. And also social network have good effect on their grades performance.
Key Words: Social Network, Academic Performance, Institution, Students},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Key Words: Social Network, Academic Performance, Institution, Students
EMMANUEL, OGUNTUNASE IBUKUN ADEOLA; ELEYOWO ISRAEL OLUSEGUN; BIKUNLE OLAJIDE; SOTONWA OLAWALE
CORRELATION BETWEEN CAPITAL STRUCTURE AND OPERATING EFFICIENCYOF LISTED NIGERIAN OIL AND GAS INDUSTRIES Journal Article
In: International Journal of Petrochemical and Agro-Allied Research, vol. 2, iss. 1, pp. 1-10, 2023, ISSN: 2545-5923.
@article{IJPAAR2301001,
title = {CORRELATION BETWEEN CAPITAL STRUCTURE AND OPERATING EFFICIENCYOF LISTED NIGERIAN OIL AND GAS INDUSTRIES},
author = {OGUNTUNASE IBUKUN ADEOLA; ELEYOWO ISRAEL OLUSEGUN; BIKUNLE OLAJIDE; SOTONWA OLAWALE EMMANUEL},
editor = {Dr. Akinola Johnson OLAREWAJU},
url = {http://perfectengineeringassociates.com/wp-content/uploads/2023/12/IJPAAR-23-01-001.pdf},
issn = {2545-5923},
year = {2023},
date = {2023-01-20},
journal = {International Journal of Petrochemical and Agro-Allied Research},
volume = {2},
issue = {1},
pages = {1-10},
abstract = {The exact combination of leverage utilized to fund a company's assets and activities is referred to as its capital structure. Equity is a much costlier, long-term form of financing with greater financial flexibility from a company standpoint. Borrowing, on the other hand, is a less costly source of capital with a limited term, which legally obliges the company to commit to fixed, promised outflows of funds. These financial choices, that could be influenced by capital structure policies as well as goals established by management and the board of directors, determine a company's capital structure. The sample size is drawn from eight listed oil and gas marketing and producing companies in Nigeria. The ordinary least square method (OLS) of multiple regressions was utilized in this study. The data was then analyzed using econometric tools like multiple regressions to ascertain the impact of capital structure on performance of listed oil and gas companies in Nigeria.It was discovered that all oil and gas firms fund their operations with more debt rather than equity because of the huge capital outlay involved. Additionally, it was discovered that STD, LTD, TDE, and INC had a positive but insignificant impact on Nigeria's quoted oil firms' performance. The study's findings recommend adding more factors to the model when assessing how capital structure affects company performance.
Key Words: Oil, Gas, Capital, Efficiency, Investment..
},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Key Words: Oil, Gas, Capital, Efficiency, Investment..